The changing retail relationship status: it’s complicated

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The changing retail relationship status: it’s complicated

Navigating the customer experience journey

Getting the customer ‘experience’ right has become the differentiator for many successful retailers. In a retail market constantly disrupted by new players, changing customer demographics and preferences as well as innovation, how do you build strong relationships with your customer at every stage of the journey?

Retaining (and gaining) customers requires focus and deliberate strategic choices. It is complicated, but we can help you change your customer relationship status.

View the customer journey map below to see how you can maximise customer engagement for your retail business. 

Published: October 2017

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