Global Automotive Consumer Study 2021

Analysis

Global Automotive Consumer Study 2021

Australian perspective: Electric vehicles? Virtual sales? Maybe not so fast!

The 2021 Global Automotive Consumer Study provides insights that can help companies prioritise and better position their business strategies and investments in the year to come. From September through October 2020, Deloitte surveyed more than 24,000 consumers in 23 countries to explore opinions regarding a variety of critical issues affecting the automotive sector, including the development of advanced technologies.

What consumer trends and disruptive technologies will have the most impact on the automotive industry in the year ahead? Explore the data and insights from this year’s Global Automotive Consumer Study to discover how consumers from across the globe are feeling about electric vehicles, vehicle purchasing, financing, and more.

Global Automotive Consumer Study 2021 - Australian perspective

Key Australian insights:

  • 70% expect to focus in petrol/diesel for their next vehicle, compared to 18% for hybrid electric, and 4% for battery electric
  • A cost/price premium (28%) and a lack of charging infrastructure (22%) are the greatest concerns regarding all-battery-powered electric vehicles
  • 79% still expect to purchase their next vehicle the ‘traditional’ way – in-person, compared to virtually
  • 61% would still prefer to interact with an authorised dealer
  • 60% are also open to virtual servicing, (as long as it free).

For more details on emerging automotive industry trends featuring the Australian market, download the full report.

Global insights: