The COVID-19 pandemic and the push to remote work and life has brought about a monumental shift in consumer behaviour, transforming how consumer-facing businesses and consumers are interacting. Together, they are learning new ways of engagement, with employees at the forefront helping to bring these changes to life. It’s also brought about a need for genuine human connection and community. A human-first approach is what’s needed to win the hearts and minds of your customers, and build the brand loyalty that will drive growth.

The turbulence that’s disrupted the lives of your customers is also being felt by your employees. It’s changed how they view work and elevated the need to engage with their customers. This means that how you engage your employees needs to change, too. Now is the time to empower, engage, and protect your workers so that they can bring their talent to the table in new ways to accelerate the recovery of your business.

As you look at the road to recovery from COVID-19, it’s time to focus on the unified human experience. Read our latest report, The power of your people: A practical journey to recovery for the consumer industry, to learn how to jumpstart your focus on growth and customer experience and help fuel your business’s recovery journey.

Published: September 2020