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Deloitte Retailers’ Christmas Survey 2016
Stocking up for Christmas
Deloitte predicts a positive outlook in 2017 amongst retailers based on survey results of Australian retailers.
Based on a survey of executives and senior management from Australian retailers, the 2016 report analyses their sentiment for the Christmas period, key trends and their expectations and priorities for 2017.
Three-quarters of Australian retailers expect Christmas sales in 2016 to exceed those in 2015, with nearly a third (28%) anticipating sales growth in excess of 5%, compared to 18% in 2015 and none in 2014.
Looking ahead, prospects for Christmas and beyond appear to be very positive. Competition is fiercer than ever, but Australian retailers seem more confident in their ability to rise to the challenge.
Download a copy of the report to read in detail:
- Christmas expectations
- Online trends
- The competitive landscape
- Outlook for the next 12 months.