Deloitte Retailers’ Christmas Survey 2021

The keyword for retailers over the last 18 months has been agility. With rolling lockdowns, supply chains under pressure, shipping costs increasing and consumers continuing their shift online, retailers have responded by building out online distribution networks and investing in logistics, ecommerce, analytics and CRM.

But holiday optimism is strong and getting on with business is the theme for the next 12 months. Our respondents are putting their faith in the consumer more than any other time in our survey’s history. Retailers are stocking up for a strong 2022 and 72% of survey respondents expect overall sales growth in the next 12 months. Retail success in 2022 will require an eye to in-store – as well as digitally enabled – retail, and an ability to connect with customers regardless of the channel.

Read our media release.

Previous editions

• 2020 Retailers' Christmas Survey
• 2019 Retailers' Christmas Survey
• 2018 Retailers’ Christmas Survey
• 2017 Retailers’ Christmas Survey
• 2016 Retailers’ Christmas Survey
• 2015 Retailers’ Christmas Survey

Published: November 2021