Analysis

SMBs in digital race for the customer

Capitalising on digital opportunities

Find out how small and medium business leaders across Australia and New Zealand are edging out the competition in the ‘digital race’ for the customer. This research report from Deloitte Access Economics provides new evidence that digital is not just for those with online sales. Even the most traditional businesses can increase revenue with the right tools and investments in digital.

How much extra revenue could you create?

A 1% increase in online services spending, for example, could increase revenue by as much as $100,000*. Adding just 2 customer communication channels could increase revenue by an average $160,000 per year*

How can data help you build customer loyalty?

Nearly 50% of SMBs in Australia and New Zealand rank customer retention as the number one factor for their future success. Yet less than 20% of SMBs are currently using tools such as social media to engage with customers.

Get all of the trends, download the full report.

*based on average revenue reported by SMBs in our survey

SMBs in digital race for the customer

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