Google copyright

Analysis

Copyright in the digital age

Levelling the playing field

Deloitte Access Economics has analysed the impact of shifting from the current fair dealing system to a more flexible approach to copyright law in Australia such as fair use, as well as the key benefits and costs of doing so.

Copyright law serves an important purpose in today’s digital economy. In economic terms, it seeks to encourage economic efficiency in the production, management and use of creative output. It does so by providing appropriate incentives for the creation of new content, by ensuring creators are appropriately rewarded for their work when it is distributed or used by others.

Opportunities in the digital economy will not be maximised unless the legal framework supports innovation. Few aspects of the legal framework are more important in that respect than copyright law, and especially the provisions that control the range of permitted uses of copyrighted material.

An economic assessment of fair use in Australia

Google commissioned Deloitte Access Economics to analyse the impact of shifting from the current fair dealing system to a more flexible approach to copyright law in Australia such as fair use. Key benefits and potential costs of a transition to fair use in Australia are identified and discussed with reference to industry evidence. The analysis was replicated for the New Zealand market.

Published: February 2018

An economic assessment of fair use in New Zealand

New Zealand report
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