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Australia’s international business events sector
The economic and strategic value proposition
The economic opportunity in the international business events market is significant and Australia is well placed to capitalise on the opportunities, justifying support from all levels of government.
Commissioned by the Association of Australian Convention Bureaux Inc Australia’s international business events sector: the economic and strategic value proposition focuses on the economic value of international business events facilitated by Australia’s network of convention bureaux – a subset of the broader business events sector
- The business events sector is a high-value, fast-growing component of Australia’s visitor economy with ine in five dollars spent by international visitors in Australia is spent by an international visitor attending some form of business event
- The business events sector also augments economic activity well beyond directly measurable metrics, underpinning knowledge creation and exchange, innovation and investment, among others positive impacts
- Australia’s convention bureaux are instrumental to the performance of the business events sector, working to secure, facilitate and support major business events, while also marketing their city, region and Australia as a leading business events destination.