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The economic and social benefits of commercial television in Australia
Commercial television broadcasters provide Australians with access to a vast library of content. This Deloitte Access Economics report for Free TV Australia seeks to quantify the economic and social impact of the commercial television industry in Australia in 2019.
Commercial television is available readily and reliably at the push of a button to 97% of Australians; it is also available online and on demand.
Fresh insights from a consumer survey found that 89% of Australians think commercial television is a valuable service. 76% believe it is more important than ever.
The industry’s total economic contribution to GDP was $2.3 billion in 2019. This includes both the direct value added generated by the industry, and an indirect contribution. In addition, economic modelling for this report estimates that the economy was $4.4 billion larger in 2019 as a result of advertising on commercial television.
The commercial television industry also supports around 16,300 full-time equivalent jobs, both directly (7,500 staff employed by the industry) and indirectly (8,800 supported through the supply chain).
The industry invests $1.6 billion in Australian content each year. In doing so, it has supported the careers and growth of Australia’s creative talent.
More Australians cite television (all free-to-air networks) as their most frequent source of news than any other medium. It’s also nominated as a trusted source. With more than 3.2 million people tuning in at the same time for the top-rated show in 2019, commercial television continues to be central to Australia’s culture.