Need a reason to save the Great Barrier Reef?

It’s renowned as the world’s largest living thing… but of Australia’s celebrated natural assets, the Great Barrier Reef is also the biggest contributor to our national economy and our international brand.

Putting a price on it might seem impossible, given the Reef’s irreplaceable beauty and biodiversity. Of course it’s invaluable on so many levels, but identifying its value can help an appreciation of its importance, and shape thinking and policy around its future.

In a world first, this new Deloitte Access Economics report, for the Great Barrier Reef Foundation (with support from National Australia Bank and the Great Barrier Reef Marine Park Authority) calculates the total economic, social and icon asset value of the Reef.

And the number is $56 billion.

That’s a lot of reasons to think very carefully about the Reef’s future.
 

“This timely report is a much needed, holistic view of the incredible economic value and opportunities provided by the Great Barrier Reef. Any failure to protect this indispensable natural resource would have profound impacts not only to Australia but around the world.”

Al Gore

Short of time?

Read our brief executive summary of the Great Barrier Reef Report.

Ready to help shape the future of Queensland?

Our Great Barrier Reef report is a timely reminder that Queensland needs to be future focused. We need to be future makers, not future takers. Over the last 12 months we’ve been busy bringing together a rich mix of industry and thought leaders to work with us co-design an economic perspective on Queensland’s future – Confidently Queensland.

Click here to find out more about this exciting initiative and to register your details to receive our upcoming report.