The Northern Territory’s Tourism Industry Strategy 2030 has been saved
The Northern Territory’s Tourism Industry Strategy 2030
Growing the NT’s tourism industry to meet its potential sets the direction of tourism in the Territory for the next 10 years.
The tourism industry is a critical component of the Northern Territory’s economy. With its existing strategy, Tourism Vision 2020, coming to a close, a new dedicated tourism strategy is crucial to sustain the sector in the short term and build a stronger, more resilient tourism industry in the future. Deloitte Access Economics was engaged by the Northern Territory’s Department of Tourism, Sport and Culture to co-develop and co-design the Northern Territory’s Tourism Industry Strategy 2030 with industry and government.
Home to some of Australia’s most treasured natural icons – such as Uluru, Kakadu National Park, Katherine Gorge and the Tiwi Islands to name but a few – the NT is a place full of potential adventures for Australian and international visitors alike.
NT’s Tourism Industry Strategy 2030
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The NT’s strategic framework was designed to unite efforts across the public and private sectors, with priorities and actions targeted towards shifting the current performance of the tourism sector in the Northern Territory to one of sustainable growth. The strategy’s intent is to drive focus on what is remarkable about the NT, to build on the Territory’s unique destinations and experiences and to give new and returning visitors a reason to visit (and visit again).
Published: August 2020