Sebel Furniture

Case studies

Sebel Furniture

Insolvency case information


Appointment type:

Voluntary Administration

Appointment date:

8 June 2017


Sebel Furniture Pty Ltd
ACN: 000 378 996

Sebel Furniture Limited (NZ)
CN: 000014211


Vaughan Strawbridge and David Lombe




General enquiries
Jack McGrath
Tel: + 61 2 8260 4867

Media enquiries
Simon Rushton
Tel: +61 2 9322 5562 


Insolvency information sheets

Help for workers who have recently lost their jobs
Job Services Australia publication

Taking care of yourself after retrenchment or financial loss
Beyond Blue publication

Background information

  • Sebel has 60 years’ experience in researching, designing and manufacturing furniture and is one of the most recognised B2B furniture brands in Australia.
  • The Sebel story began in 1951 when founder Harry Sebel began producing Mobo toys and a new furniture range based around the innovative Stak-a-Bye chair. In the late 1960s the decision was made to drop the toy side of the business and concentrate entirely on the furniture range which had taken the market by storm.
  • Sebel went on to introduce many innovations, from being the first to replace wooden chairs at schools with Polypropylene, to classic ergonomic designs which many decades later are still as popular as ever. Since then, and still behind each Sebel product today, is a genuine manufacturing culture which is focused on making products that have the latest ergonomics (Form), work at a practical level (Function) and are built to last (Quality).

Ongoing Trading

We are continuing to trade the Business on a going concern bases with a “business as usual strategy”, whilst we seek Expressions of Interest.

Sale of Business

Sebel Furniture Pty Limited (Administrators Appointed)
Sebel Furniture Limited (New Zealand) (Administrators Appointed)
Sebel Furniture (Hong Kong) Limited
Opportunity to acquire a leading specialty furniture manufacturing business

Seeking expressions of interest for the sale of the Companies’ businesses:

  • A leading specialty designer and manufacturer of contract commercial furniture for schools, universities, government, stadiums, corporate and healthcare clients
  • Long standing business relationships in Australia, having served the market for over 65 years
  • International footprint with sales and distribution operations in Australia, New Zealand and Hong Kong
  • Products exported to countries throughout the world with emerging markets in China and India
  • Key contracts with universities, schools, state governments and private clients
  • Attractive intellectual property base, including the Sebel designed Postura Chair, Performance Edge desking system and the new Twist’n’Lock product range
  • Annual Sebel Group turnover of approx. $33m for the year ended 31 December 2016
  • Workforce of c.130 people in Australia, New Zealand and Hong Kong
  • Head office and manufacturing facilities located in Sydney
  • For further information refer to

Expressions of interest are sought by Thursday, 22 June 2017. Interested parties can obtain further information regarding the sale process from Pramitha Dianty or Grazina Mitkute of Deloitte.

Pramitha Dianty
Telephone: +61 (2) 8260 4484

Grazina Mitkute
Telephone: +61 (2) 9322 3930