Unlock hidden value
In the knowledge economy, assets that are underpinned by intellectual property are pivotal to competitive advantage. IP assets - such as technology, data and brands - have massive upside potential, but are extremely complex, and can be vulnerable.
We operate in an intangible economy, where net tangible assets represent only 5% of Nasdaq value and 37% of ASX value.
Technology, brands and data have become dominant value drivers. These ‘IP assets’ have massive upside potential, but are extremely complex and can be vulnerable. Value misjudgements can result in squandered opportunities, impairments and erosion of market share.
The days of tech, data and brands being the domain of specific sectors are over. This is reflected in business terminology: agritech, biotech, fintech, fueltech, infratech, miningtech, nanotech and proptech (to name a few). Across industries, IP assets are used as both disruptive weapons and shields to protect competitive advantage.
Effective M&A, strategy, tax planning and risk management require visibility of the strength and value of IP assets. Yet most companies have poor governance systems for tech, data and brand assets. Deloitte’s IP Advantage capability specialises is quantifying, managing and monetising IP assets. Specialist rating and valuation tools provide 360˚ visibility of the economics of tech, brands and data assets - supporting defensible and insightful valuations and advice that optimises asset value and enterprise value.