It pays to play in Sydney

What makes a city great?

Some places just have ‘it’. That certain something that makes a city hard to leave, uplifting to come home to and gives a sense of pride in being a part of it. And Sydney has ‘it’ in spades.

ImagineSydney: Play, our new report, sets out to uncover what makes Sydney a complete city, full of buzz, opportunity and excitement.

Looking at our city through the lenses of arts and culture, the night time economy and sports and recreation, we’re out to prove that there is nowhere else quite like Sydney in the world… and definitely nowhere better to play.

Using new research and analysis conducted by Deloitte Access Economics, we value the contribution made by these sectors, both economically and to the fabric and quality of life in Sydney.

We profile some of the major players in the sectors and get their views on Sydney as a place to play. We provide ideas for how government, business and individuals can continue to contribute to, and benefit from, participation in ‘play’.

We all have a role to play in helping Sydney take its place as one of the great cities of the world.

Explore our report today for ideas on how to make Sydney one of the greatest global cities.




Play back: expert views

We interviewed some of Sydney’s major players in the arts, sports and night time sectors. We asked how the city performs in these areas and how we can embrace opportunity to improve. Read their views and ideas below.

Report Authors

Nicola Alcorn

Managing Partner, Sydney







About our supporter

Create NSW is the NSW Government’s arts and cultural driver, which brings together arts, screen and culture functions in an integrated entity, and includes cultural infrastructure. Create NSW invests in the success and future of arts, screen and culture in NSW through infrastructure, funding programs, partnerships and advocacy.

They are committed to growing, empowering and strengthening the arts, screen and culture sectors in NSW, to embed arts in the everyday and deliver new, innovative and exciting arts and cultural services, infrastructure and experiences for the people of NSW.