Let’s Make it Adelaide!

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Let’s Make it Adelaide!

Bigger. Bolder. Brighter.

We’re a group of South Australians united by a common purpose: to make Adelaide bigger, bolder and brighter than ever before!

We’re on a journey to transform our state by 2027 – cementing its place as one of Australia’s most compelling and exciting places to live, work and invest – and then, spreading the message locally and globally.

A good city is like a good party – you stay for longer than you plan. 

Jan Gehl, Urban Architect

Make it Adelaide

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We’re on a journey to reimagine South Australia’s future. Read how:

Make it big Adelaide Make it your Adelaide Make it your region Make it a plan Adelaide
The burning problem

Since the mid-1980s, Adelaide and South Australia’s economy has trailed the rest of Australia. The manufacturing industry is now much less important and while the other big manufacturing state, Victoria, has found new high-powered engines of growth, Adelaide’s been stuck behind in third gear.

This is a burning problem. And unless we take action, it is likely to get worse. We’re confident that together, the government, private sector and community can turn this around.

What’s the solution?

The first report in our Make it Adelaide series, Make it big Adelaide, builds a vision for what South Australia could be – home to 2 million people by 2027, with economic growth fuelled by eight key sectors in line with the state’s competitive advantages and global trends.

Our latest paper Make it your Adelaide, focuses on how Adelaide as a city can play an important role in achieving this goal. In our next paper we will focus on how to activate the regions.

Our final report in November will synthesise the refined ideas and diverse insights collected throughout this journey.

What's your vision for the future of Adelaide?

Join us in creating a bigger, brighter, bolder South Australia by sharing your ideas, thoughts and feedback with us.

The A-grade of Adelaide: Watch our short video on raising the bar on innovation, excellence and action

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