Behaviour First

Changing behaviour is really hard. Traditional approaches to change in organisations rely on training and communications which on their own aren’t sufficient to sustainably change behaviour.

To change behaviour we need to understand behaviour. We need to start thinking about behaviour and talking about behaviour.

We need to put behaviour first.

Behaviour First takes insights from the social and behavioural sciences, including Anthropology, Behavioural Economics, Neuroscience, Psychology and Sociology and practically applies them to help organisations with their most pressing challenges and opportunities.

Our toolkit, specialist practitioners, and global network of academic relationships enable us to practically apply the best of behavioural science to more effectively drive business outcomes.

Read more:

• Behaviour First – a New Year’s Resolution
  
• A good time for a (behavioural) change
• Bacon Masks, Baby Shark, Panic Buying – Behavioural Change Lessons from COVID-19