shaping future cities western sydney

Media releases

25 ways to create 200,000 great new jobs for NSW

  • Deloitte facilitates 400 contributors to create first bi-partisan economic blueprint
  • Health, education and manufacturing identified as key industries to underpin jobs growth

8 December 2015: The first ever business-led plan for jobs creation in Western Sydney, Shaping Future Cities: Designing Western Sydney, was launched today in Parramatta by the NSW Premier the Hon Mike Baird.

Establishing a new Western Sydney Development Authority to drive investment in priority employment growth areas, developing a 15 minute express train service between Parramatta and the Sydney CBD and establishing Australia’s first STEM school at the Sydney Science Park by 2025 are just three of the recommendations made in this new blueprint for the economic transformation of Western Sydney.

The Deloitte authored report provides in-depth analysis of how to maximise Western Sydney’s comparative strengths, while addressing the region’s challenges, through 133 recommendations grouped into 25 strategies: part of a three-stage process to build platforms for jobs growth, create jobs in specific industries and connect local people to those jobs.

25 public champions were announced today to drive forward each of the 25 strategies. These champions will work with business and government leaders to deliver the blueprint recommendations and help drive the region’s job growth over the next five years.

The blueprint is the result of the collective efforts of 400 individual business, government and community leaders in the region, who today signed a charter confirming their commitment to implementing the blueprint over the next five years.

The plan heralds a new level of cooperation between the state government, local councils and regional stakeholders that includes a number of shared commitments, including adopting the target of creating 200,000 great new jobs in the region by 2020.

Deloitte Western Sydney Managing Partner, Danny Rezek, one of the report’s authors, said: “This is a practical plan to create jobs. We’ve connected with business leaders across Western Sydney, from many industries, we’ve spoken with universities and state and local governments from Liverpool, Blacktown Penrith, Parramatta and Campbelltown. We’ve asked people what is important to them, we’ve crunched the numbers and we’ve analysed and built on the best existing plans for growth. This is a blueprint for Western Sydney’s people, by the people, and it’s fantastic to have our Premier launching and endorsing it today.

“With the right policy settings, incentives and investment, Western Sydney can become an economic powerhouse that drives Greater Sydney and, indeed, Australia. This blueprint aims to set the foundations that will reduce the risk of investing in key industries and places across Western Sydney. This will be achieved through improved clarity, certainty and promotion of the region’s strengths.

“The NSW Government and the Federal Government have both recognised the potential of Western Sydney as the engine room of the state’s economy, committing billions in infrastructure investments. Designing Western Sydney provides a roadmap to help Western Sydney’s businesses and communities make the most of these once in a generation investment opportunities.”

Addressing the jobs deficit

Western Sydney is booming. It represents 10% of Australia’s population, with a million more residents expected by 2031 and its $127 billion economy accounts for 8% of Australia’s gross domestic product.

By 2021, 52% of Sydney’s population is forecast to be in Western Sydney, but only 38% of jobs will be in the region. Currently some 300,000 workers commute east every day for jobs. Official projections indicate that by 2041, 140,000 more commuters will be using the region’s already congested transport links to the city. To meet this demand, Deloitte Access Economics analysis reveals that Western Sydney would need 19 new freeways, six new train lines or 1,700 more buses to transport workers to jobs in the east. Planned transport upgrades will help, but the most effective long-term solution is to fix the core problem, by creating more jobs in the west.

Seven key drivers for creating jobs

The blueprint identifies seven unifying themes to accelerate jobs growth in Western Sydney:

  1. Build better connectivity between town centres, jobs centres and residential centres by building the Western Sydney Orbital Rail line. This will link Western Sydney Airport with the North West and South West growth areas and the Sydney CBD, bringing life to the Western Sydney Innovation Corridor
  2. Focus on growth sectors – particularly health, education and manufacturing – and reshape them to ensure they are deeply integrated into the global economy
  3. Upskill and educate the region for the future by providing incentives for people to choose education and training pathways that ensure they are readily employable in key growth industries
  4. Improve the amenity of strategic job centres through new approaches to urban renewal, infrastructure funding and investment
  5. Leverage the region’s multicultural diaspora to create more and deeper connections with the world’s fastest growing economies
  6. Develop and drive new innovation policies that encourage start-ups and an entrepreneurial culture within the region to lift productivity and connectivity with the rest of the world
  7. Lift workforce participation rates, and support disadvantaged groups through training and work transitions, creating a more balanced and equitable city.

Deloitte partner and report author, Theo Psychogios, said: “This is a blueprint for change, a vision for maximising opportunity and improving people’s livelihoods. Western Sydney is one of the world’s standout urban success stories. In the next 25 years the region will account for 15% of Australia’s population growth. Urban growth of this magnitude is now a rarity in the cities of advanced nations. There is collective recognition that we have to have a plan to make the most of the opportunities this growth brings, to create and keep jobs in Western Sydney.”

Catalyst industries will drive jobs growth

The blueprint specifies those industries where Western Sydney already enjoys relative economic advantages, as having a catalyst effect on driving jobs growth. These include:

Health and education precincts (HEPs)

  • Five recognised health and education precincts at Blacktown, Campbelltown, Penrith, Liverpool and Westmead already generate 7.5% of all jobs in Western Sydney and are expected to create 20,000 more jobs by 2030
  • A Western Sydney HEP Advisory Group has already formed and is working on a Growth Plan to be submitted to the NSW Government in 2016


  • Western Sydney is largest Australia’s largest manufacturing centre and creates 15% of all current jobs in the region
  • Manufacturing Skills Australia, RDA Sydney and Deloitte are jointly developing an entity called the Western Sydney Manufacturing Lighthouse to help companies make the transition from traditional to advanced manufacturing


  • Known as Sydney’s food bowl, Western Sydney also boasts one of the largest equine sectors in the country, while poultry meat production and processing is a major industry
  • The blueprint recommends that planning for the Western Sydney Airport should include a 30-year freight and logistics strategy that seeks to protect the regional and international supply chain pathways of the agribusiness sectors from urban development


  • The region attracted more than 2 million domestic overnight visitors during the year ended June 2015 and more than 35% of day trips to Sydney were to Western Sydney
  • One blueprint recommendation is for Destination NSW to prepare a Western Sydney Visitor Economy Strategy detailing local industry partnerships that could increase tourism in the region

Media Contact


Ben Findlay


Corporate Affairs & Communications
T: +61 2 9322 7247
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The blueprint’s 25 strategies
The blueprint’s 25 strategies: Platform strategies
Creating job strategies
The blueprint’s 25 strategies: Creating job strategies
Connecting job strategies
The blueprint's 25 strategies: Connecting job strategies

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