Deloitte appoints a new Chief Marketing Officer
Matt joins Deloitte from Network Ten where he has been Chief Brand Officer for the past four years. Matt brings to Deloitte a 25 year career as one of Australia’s leading advertising, digital media and communications practitioners, including roles such as Chief Executive Officer & Executive Chairman in the global advertising network of Y&R Brands.
At Network Ten Matt's marketing position helped grow the network’s audience to its highest share since 2011. He has been publically recognised many times over his career, and won a number of awards.
Deloitte CEO Cindy Hook said, “We are delighted to have Matt join our team and look forward to him bringing his extensive leadership and experience to enhancing Deloitte’s brand, creative and marketing strategies. Deloitte is delivering more than ever for its clients and Matt’s expertise will help to continue to drive that momentum in the Australian market place.”
Matt McGrath commented, “Deloitte is a much respected global brand and the calibre of talent, capabilities and thinking they have make this an incredible opportunity for me. They are making a huge impact on so many companies in Australia and around the globe. My role will be to leverage the Deloitte brand to help grow our business and grow our client’s brands in this incredible period of disruptive innovation.
"One of the things that convinced me to join Deloitte is their capability in digital. It is far beyond anything I have seen in a marketing services agency or advertising group in terms of IP and true capability to change businesses.”
Matt will become a partner of the firm and report to Peter Forrester, Deloitte’s Managing Partner for Markets and a member of the Executive Leadership Team.