Deloitte continues to shape the digital market place

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Deloitte continues to shape the digital market place

And launches a new studio in Canberra

25 June 2015: Deloitte Digital has continued to build momentum and strengthen its digital capabilities by establishing a new studio in Canberra. This studio will cater for a rapid increase in demand for transformational digital services due to recent policy developments and whole-of-government initiatives that create new momentum for change within the public sector.

Frank Farrall, Deloitte Digital lead partner noted that over the last two years digital disruption has moved from the edges to the core of the Canberra economy.

“The impact of digital disruption on the ACT economy is disproportionately large - 86% of the ACT economy is facing ‘big bang’ disruption, compared with 69% of Australia as a whole*,” said Mr Farrall. “In part this is due to the sheer size of government in the ACT, directly accounting for 30% of the local economy, and influencing much more through the consumption of goods and services. This affects not just Canberra, but every jurisdiction in which federal government operates.”

It’s all about Digital Government

Digital Government is a response to the recent strong emergence of cloud services, big data, and the broad-scale consumerisation of IT, largely driven by the mobile revolution.

“Digital Government is fundamentally user-driven and brings with it a more mature approach to digital service design and it shifts the focus from online forms to the redesign of government itself – around a digital-centric operating model.

“Digital provides new opportunities to change the ecosystem in which citizens, businesses and other organisations interact with government and each other,” said Mr Farrall.

At a territory level, the ACT Government is using digital technology to engage citizens in dialogue over key initiatives and drive the development of the digital economy through the Digital Canberra Action Plan. The Federal Government’s Digital Transformation Office is taking up the challenge to push the digital agenda forward with a range of specific initiatives and a dedicated and digitally savvy workforce.

Deloitte Digital offers one of Australia's largest and most experienced digital design and implementation capabilities, combining cutting-edge creative with trusted business and technology expertise.

The establishment of Deloitte Digital’s Canberra studio brings the number of studios worldwide to 21 and involves dedicated digital experts who will be an integral part of Deloitte’s client-facing technology professionals across Australia, the US, UK, South East Asia and Japan.

Deloitte Canberra Managing Partner, Lynne Pezzullo noted the launch of the Canberra based Deloitte Digital studio reinforces the firm’s commitment to digital innovation in the ACT market.

“The Canberra digital team will bring many different perspectives to clients’ challenges and opportunities, combining an established footprint in mobile, web, ecommerce, social and content management with the strength of a global network of digital studios,” said Ms Pezzullo. “We are looking forward to bringing locally based digital strategy, design, engineering and integration services to our Canberra clients,” said Ms Pezzullo.

* Building the Lucky Country – Digital disruption: Short fuse big bang, Sept 2012

Media Contact

Jane Kneebone

Corporate Affairs & Communications
T: +61 3 9671 7389
M: +61 416 148 845

About Deloitte Digital

Pioneered in Australia, Deloitte Digital is committed to helping clients unlock the business value of emerging technologies.

Through 21 studios spread across the United States, Canada, Europe, India, South Africa, Japan, Singapore and Australia, we provide clients with a full suite of digital services, covering digital strategy, user experience, content, creative, engineering and implementation across mobile, web and social media channels.

About Deloitte

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.
Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than 150 countries, Deloitte brings world-class capabilities and high-quality service to clients, delivering the insights they need to address their most complex business challenges. Deloitte has in the region of 200,000 professionals, all committed to becoming the standard of excellence.

About Deloitte Australia
In Australia, the member firm is the Australian partnership of Deloitte Touche Tohmatsu. As one of Australia’s leading professional services firms, and winner of both the Australian Financial Review/CFO Audit Firm of the Year and Accounting Firm of the Year awards 2013, Deloitte Touche Tohmatsu and its affiliates provide audit, tax, consulting, and financial advisory services through approximately 6,000 people across the country. Focused on the creation of value and growth, and known as an employer of choice for innovative human resources programs, we are dedicated to helping our clients and our people excel. Formore information, please visit Deloitte’s web site at

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