Making sense of the crowd has been saved
Making sense of the crowd
Deloitte PixelTM launches globally
- Pixelating the wisdom of the crowd for byte sized manageable advice and delivery
- Accessing open global innovation for faster, better, often cheaper solutions
- Crowdsourcing an ecosystem of experienced specialists for big business
24 May 2016: Over the past two years a global team of Deloitte professionals from the US, UK, South Africa, Australia and Canada has built an ecosystem of leading crowd sourcing vendors – including Topcoder, 10EQS, Wikistrat and InCrowd – to create Deloitte Pixel™.
“Deloitte Pixel™ is an exciting venture that works to create effective outputs from crowdsourcing specialist insights into particular problems or challenges, for a particular client or industry,” said Robert Hillard Managing Partner of Deloitte Consulting in Australia.
Hillard said: “For example when an enterprise is considering a new type of process in an industry - say mining or financial services - the value of harnessing an open and experienced global crowd to share issues, costs, statistics, deal-breakers and deal-makers, is huge.
“When you combine that knowledge with teams of highly skilled and experienced professionals – as in a global giant like Deloitte – with the skills to synthesize and bring global expertise to complex, often ambiguous, and increasingly uncertain environments, you can and do achieve spectacular results.”
Deloitte’s methodology for crowdsourcing involves breaking large problems into smaller pieces—pixels—and inviting individuals to contribute in a time-bound and skill-specific way, has resulted in faster, better, and often less-costly outcomes. Deloitte Pixel™ works with such teams to pixelate large efforts and assess which combination of crowd vendors is best to provide the necessary expertise for each project of work.
Deloitte Pixel™ has already been used with major clients, and across industries, to help address a variety of issues, from market insight to digital design and development, customer engagement, operations, and talent strategy. It has undertaken almost 100 crowdsourcing projects.
“Here in Australia we’ve been working for many years with 10EQS, who pioneered the concept of crowdsourcing here. So this global Deloitte Pixel™ initiative and methodology was a natural evolution for us. For more than a decade now Deloitte has acknowledged the firm in Australia as innovators within the extensive global Deloitte world, so we have permission to be a leader in this space,” Hillard said.
Hillard explained that crowdsourced idea generation has often been used in consumer product companies and government agencies, adding that: “Initiatives such as Deloitte Pixel™ are eclipsing the role of focus groups for example, and embracing the mainstream, increasingly embedding what was thought to be the domain of start-ups in the core business activities of large and small enterprises alike.”
John Meacock, Deloitte Australia’s Chief Strategy Officer said: “In the strategic space the big changes are around the pace and reach of technology; the impact the cloud, mobile, data and social are having on business models. Through these technologies, the crowd can offer enterprises an innovative way to find new solutions to traditional problems while creating opportunities for individuals to change the way they work and learn new skills.
“At Deloitte, we are not aiming to build a crowdsourcing platform, but rather, to grow a ‘crowd of crowds’ which will enable us to collaborate with our clients, where appropriate, to take a crowdsourced approach to solving their problems.”
The world's leading information technology research and advisory company, Gartner predicted in 2014 that 75% of high-performing enterprises would use some form of crowdsourcing by 2018.
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