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Major digital disruption a threat for South Australian businesses: Deloitte report

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16 September 2014: According to the Deloitte South Australian Digital Disruption/ Digital Opportunities report, two-thirds of the State’s businesses will face a significant change to their operations as a direct result of digital disruption over the next five years.

“Almost a third of all businesses in South Australia will feel these effects within the next three years, which is a sobering thought,” said Deloitte Digital partner, Martin Read.

“Digital disruption is about a fast transformation of an existing way of life due to the advancement of digital technologies and South Australian businesses need to understand how to harness this disruption.”

The report, a co-production between Deloitte and South Australia’s Chief Information Officer, looks at the State’s digital economy through a lens of digital readiness, disruption and, importantly, opportunities.

Deloitte’s digital disruption map covers 18 industries and compares their vulnerability to disruption from two perspectives – the size of the impact and the imminence of change. It illustrates the extent to which digital disruption will affect specific industries, plus the timing of that disruption for South Australia.

The report includes case studies featuring three South Australian businesses – Udder Delights, Bathe Wines and Heat20. They candidly share their key learnings and successes, specifically focussing on the impacts of digital disruption and how well they are responding to digital change.

“From an employment perspective, South Australia’s small business sector plays an important role, accounting for close to 150,000 jobs across the State,” said Read.

“Small businesses with a high level of digital engagement are almost four times more likely to have increased their staff numbers than those with very low digital engagement.

“Our clients are telling us that their key challenge is to understand the impact and wider implications of digital disruption.

“The challenge for government is not just how it responds to digital disruption itself, but how it becomes a catalyst for change across the wider business community,” concluded Read.

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Last Updated: Monday, 15 September 2014 


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Jane Kneebone
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Tel: +61 3 9671 7389, Mobile: +61 416 148 845

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