Gold Spike for Deloitte at Spikes Asia 2019
01 October 2019: Deloitte has won a Gold Spike in the Design category at this year’s Spikes Asia for ‘The Beginning of Everything’, a film in its global brand campaign that helps position Deloitte as the professional services firm that helps make sense of the future.
The film shows an optimistic vision of the future, a mix of organic and mechanical elements, and a harmony between nature and machine; and finally an invitation to the viewer to take charge of change and begin.
Three months of research and development, working with the Deloitte consulting and technology teams allowed the animators to gain a real insight into where emerging technology is heading, so the abstractions in the video are based on reality, even down to the clear photovoltaic solar cells in the smart cities.
Deloitte Asia Pacific CMO, Matt McGrath, said: “Great creative helps to build great brands. It’s no wonder Deloitte was recently named the number one professional services brand in the world#. This global campaign was a collaboration between Deloitte Australia and our global marketing colleagues, to create a truly iconic piece of filmmaking.”
Deloitte Digital Creative, Brand & Media lead partner, Adrian Mills, said: “This is another first for us. An ad for Deloitte, created by Deloitte, awarded Gold at the Spikes Asia Festival of Creativity - Asia's leading awards for creative work. Well done to all involved.”
The Spikes Asia Awards, proudly supported by the C4As, are Asia Pacific's top award for excellence in creative communications, celebrating the very best in creativity across the region. The Spikes Asia Awards is the benchmark by which the region’s creativity is measured. For the past 32 years, since its inception as the Asian Advertising Awards in 1986, it has set the standard for creativity and effectiveness for Asia Pacific’s creative communications industry. The Awards are continually honed and redefined to ensure they reflect current trends in creative communications.
View the campaign here: https://www2.spikes.asia/winners/2019/design/entry.cfm?entryid=2482&award=2
Client team: Deloitte Global and Australia
Managing Director | Deputy Brand Leader Global: Brian Resnick
Chief Marketing Officer Australia & APAC: Matt McGrath
Global Chief Marketing Officer Consulting: David Redhill
Creative team: Deloitte Creative Brand and Advertising Australia
Chief Creative Officer: Matt Lawson
Executive Creative Director: Charles Baylis
Creative Brand and Advertising Partner: Adrian Mills
Engagement Director: Peter Bauld
# Brand Finance Global 2019.