Highest ranked organisations in the inaugural Australian Privacy Index

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Deloitte announces the highest ranked organisations in the inaugural Australian Privacy Index

  • Highest ranked government organisation: Australian Taxation Office
  • Highest ranked commercial organisation: Commonwealth Bank of Australia
  • Government and banking and finance organisations performed best overall in the Index

6 August 2015: The highest ranked government and commercial organisations in the inaugural Deloitte Australian Privacy Index were recognised at a breakfast hosted by Deloitte.

The winning organisations were the Australian Taxation Office - the highest ranked government organisation - and the Commonwealth Bank of Australia - the highest ranked commercial organisation.

Deloitte privacy partner and co-author of the inaugural Privacy Index Gavin Cartwright said: “Both winners are examples of organisations that have gone beyond the compliance-only approach of just providing a privacy policy on their website for their customers to download. They have moved toward better practice by offering education about privacy such as how to delete cookies and so be more in control of their data.

“In particular our two winners’ websites showed good evidence of one of the key themes of the Australian privacy principles – transparency - by providing easy to follow privacy material and good detail on how personal information is handled including the contacts to get more information.”

“Both the winning organisations received positive feedback from more than 1000 Australian consumers who were surveyed about their views on how well Australia’s 104 leading consumer brands are doing when it comes to privacy,” said Deloitte lead partner Cyber Risk Services, Tommy Viljoen.

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The Australian Taxation Office (ATO) and Commonwealth Bank of Australia have:

  • An online privacy policy which is both easily understood by the consumer and layered, and supported with extra materials
  • A trusted brand according to consumers
  • Few or no major privacy events reported in the media.

In addition the ATO ranked well as it has:

  • Fewer third party cookies tracking consumer behaviour
  • Cookies on their website which do not stay on the consumer’s device for a long time.

To determine how Australia’s 104 leading consumer brands perform against privacy best practice, Deloitte supplemented its survey with website and media analysis. The Privacy Index also includes qualitative verification from the brands across 11 industry sectors.

Deloitte Australian Privacy Index 2015 overall sector ranking

Transparency was a key indicator of trust in Deloitte’s inaugural Privacy Index. The top ranked brands also had the best governance policies and procedures, and were up to date with current regulatory change.

The industry rankings were as follows:

  1. Government
  2. Banking & Finance
  3. Social Media
  4. Health & Fitness
  5. Retail
  6. Insurance
  7. Technology
  8. Energy
  9. Travel & Transport (airlines, agencies, hotels, taxis)
  10. Telecommunications (mobile, internet, phone)
  11. Media (news, television, radio, entertainment).

Overall ranking of privacy performance across 11 industries
Overall ranking of privacy performance across 11 industries

About Deloitte

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Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than 150 countries, Deloitte brings world-class capabilities and high-quality service to clients, delivering the insights they need to address their most complex business challenges. Deloitte has in the region of 200,000 professionals, all committed to becoming the standard of excellence.

About Deloitte Australia
In Australia, the member firm is the Australian partnership of Deloitte Touche Tohmatsu. As one of Australia’s leading professional services firms, and winner of both the Australian Financial Review/CFO Audit Firm of the Year and Accounting Firm of the Year awards 2013, Deloitte Touche Tohmatsu and its affiliates provide audit, tax, consulting, and financial advisory services through approximately 6,000 people across the country. Focused on the creation of value and growth, and known as an employer of choice for innovative human resources programs, we are dedicated to helping our clients and our people excel. Formore information, please visit Deloitte’s web site at www.deloitte.com.au.

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