Australian business ahead of the globe

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Is Australian business ready for the Fourth Industrial Revolution?

Deloitte’s second global Readiness Report

  • Global research by Deloitte explores C-suite views on readiness for the impact of the Fourth Industrial Revolution (Industry 4.0)
  • Australian business more likely to invest in disruptive technology
  • A quarter of Australian business leaders see positive social impact as the most important measure of annual performance
  • 60% say they plan to train their current employees to help them close any skills gaps.

22 January 2019: Australian business leaders are more likely than their global counterparts to invest in new technologies to disrupt their market, rather than protect existing market share, according to Deloitte’s second annual global Readiness Report, Leadership in the Fourth Industrial Revolution: Faces of progress, released today.

Almost half (49%) of Australian business leaders say they invest in new technologies to disrupt their market, compared with 33% globally. And Australian businesses are well-placed to innovate, with 61% of executives believing they have permission from leadership to fail and learn in the context of innovation.

“As a nation, we are not short on brilliant ideas,” said Deloitte Chief Strategy & Innovation Officer, Robert Hillard. “From the bionic ear to polymer bank notes, Australian companies have created world leading innovations. Our challenge, as we compete on the world stage, as a country and individual businesses, is how we consistently commercialise research, to bring the best ideas to life. As the revolutionary impact of new technologies like artificial intelligence, robotics and 3-D printing becomes apparent, it’s encouraging to see Australian business embracing change by investing in technology and their people.”

This year’s survey of more than 2,000 C-suite executives across 19 countries, including Australia, highlights how business leaders are adapting and preparing for the future and their attitudes towards societal impact, strategy, technology and talent.

In 2018, when asked about their organisation’s readiness for technological and societal change, just 2% of Australian leaders said they felt highly confident, compared with 14% of executives globally. This year, when questioned on their readiness to lead their organisations to capitalise on Industry 4.0, 37% completely agreed that they feel ready. Leaders’ confidence in Australia also now exceeds the global average of 34%. This increased confidence is perhaps partly due to greater awareness of what Industry 4.0 is and community discussions around its impact on the future of work and skills education.

Positive societal impact now a business priority

In the wake of the Financial Services Royal Commission, business is responding to community trust concerns: almost a quarter (24%) of Australian corporate leaders now rank having a positive societal impact as the most important success measure in evaluating their annual performance. Having a positive societal impact ranks second only to employee satisfaction and retention (30%), and notably higher than financial performance (16%).

Proving that profit and social purpose can co-exist, over half (52%) of Australian business leaders invest in initiatives they hope will have a positive social impact to generate new revenue streams. Only 9% say they do so to meet shareholder expectations. Furthermore 57% of business leaders in Australia say they have generated new revenue by developing or changing products or services to be more socially or environmentally conscious.

Investing in future skills development

More than half (57%) of Australian business leaders say they know which skills their future workforces will need to thrive in the Industry 4.0 future and, significantly, 60% say they plan to extensively train their current employees to help them close any skills gaps (compared to 43% globally).

Australian businesses are also more enthusiastic than their global counterparts that the current education system will sufficiently prepare individuals for Industry 4.0 (Australia 53%, global 43%).

“Business leaders are listening to their employees,” said Robert Hillard. “There are community fears about robots taking people’s jobs, but history shows us that more jobs are created than lost by technological change. It’s easy to be fearful about the future, but machines are taking away repetitive and highly physical tasks and creating opportunities for problem-solving and creativity. Our report shows that the majority of businesses are helping their people to re-skill for the jobs of the future, which is encouraging.

“Every business needs to be more systematic about innovation. Many of the jobs of the future haven’t been invented yet. People need the chance to play with and explore new technology, and work out new ways to use it. Problem-solving is a very human skill.”

Success personified in the Fourth Industrial Revolution: Four leadership personas for an era of change and uncertainty

The global research also identified four types of leaders who are thriving in a technology-disrupted world:

  • Social Supers are leaders who consider societal initiatives fundamental to their businesses. They have figured out how to ‘do well by doing good.’ They generate new revenue streams by developing or changing products or services to be more socially conscious, and they believe societal initiatives, more often than not, contribute to their profitability.
  • Data-Driven Decisives are confidently leading their organisations in Industry 4.0, taking a methodical approach to strategy development and using clearly defined decision-making processes that incorporate data-driven insights.
  • Disruption Drivers invest in new technologies to disrupt the market. These leaders are more likely to feel ready to lead in Industry 4.0, and take an assertive, hands-on approach to leadership. Disruption Drivers have holistic decision-making processes, a rolled-up-sleeves approach to talent and a comfort with the unknown.
  • Talent Champions are leaders who understand their organisation’s skills needs, and believe they currently have the correct workforce composition. Talent Champions are embracing the responsibility to train their employees with a proactive approach, while emphasising society and ethics.

The Deloitte research shows that these personas are contagious, and they often share a number of characteristics that might offer lessons for those still trying to define their approaches, including:

  • A commitment to doing good
  • Clearer vision on the path forward
  • Longer-term lens on technology investments
  • Taking the lead on workforce development.

“While there is no one single recipe for success in how to deal with rapid industrial transformation, it can be helpful to understand how certain leaders are approaching this ever-changing environment,” said Robert Hillard. “Organisations with leaders who embody the characteristics of the Industry 4.0 personas - commitment to do good; defined, data-driven decision-making; bold, longer-term vision of technology; and being aggressive about workforce development - are poised to survive and thrive.”

For more information and to view the full research results, read the global report.


This research is based on a survey of 2,042 global executives - 134 of whom were based in Australia - conducted by Forbes Insights in June-August 2018. Survey respondents represented 19 countries from the Americas, Asia and Europe, and came from all major industry sectors. All survey respondents were C-level executives, including CEOs/presidents, COOs, CFOs, CMOs, CIOs and CTOs. All executives represented organisations with revenue of $1 billion or more, with half (50.1 percent) coming from organisations with more than $5 billion in revenue. Additionally, Forbes Insights and Deloitte Global conducted one-on-one interviews with global industry leaders and academics.

Media Contact:

Ben Findlay
Corporate Affairs & Communications
M: +61 404 157 121
T: +61 2 9322 7247

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