Salesforce implementation specialist Soda Strategic to join Deloitte

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Salesforce implementation specialist Soda Strategic to join Deloitte

27 April 2021: Professional services firm Deloitte is further strengthening its Salesforce capability, with Salesforce Partner, Soda Strategic, to join Deloitte Digital.

Soda Strategic was founded in Canberra by CEO, Angelo Paonne, in 2016. Soda Strategic is best known for creative technology, delivering digital innovation, transformation and business optimisation through customer-centric Salesforce-led solutions, including innovative and market leading use of Salesforce Community Cloud.

Soda Strategic’s clients span government, health, and not-for-profit sectors, and its expertise includes:  

  • Digital strategy and consulting
  • Experience design
  • Mobile and web development
  • Integration and customisation services
  • Marketing automation
  • Managed services.

Soda Strategic’s 30 people will join the Deloitte Digital team, based primarily in Canberra, but also with a presence in Melbourne. Angelo Paonne will become a Deloitte Digital partner.

Deloitte Australia CEO, Adam Powick, said: “We are very excited to welcome Angelo and the Soda Strategic team to Deloitte.  The digital agenda is a front and centre issue for our clients, and indeed the nation, and we are committed to building the strongest and most innovative digital transformation practice in the market.  The addition of the Soda Strategic team reinforces our commitment to our Salesforce alliance and strengthens our ability to deliver great digital customer experiences for our clients.”

Deloitte Australia Managing Partner, Consulting, Ellen Derrick, said: “Deloitte is already a market leader across the Salesforce ecosystem, and the Soda team will complement our existing capabilities. They are highly experienced in leading transformative technology projects for a range of clients across government, health, and not-for-profit sectors, and will add to our focus on delivering end-to-end Salesforce advisory and implementation projects for our clients.

“I am particularly pleased to have Angelo and many of the team joining me in Canberra, my hometown.”

Deloitte Digital National Lead Partner, Marketing, Commerce and Digital Experience, Esan Tabrizi, said: “There are real opportunities for organisations to improve their customer interactions and achieve enterprise-wide transformation focused on digital experience.

“Soda Strategic delivers user-friendly systems that encourage new levels of performance, leverage automation and improve data integrity. The addition of the team will also further strengthen our existing relationships and broaden our delivery set with Mulesoft.”

Incoming Deloitte Consulting partner, and current Soda Strategic CEO, Angelo Paonne, said: “I established Soda with the view that creativity and technology can solve human problems and deliver business results.

“We are currently seeing increasing demand for CRM and CX strategy and implementation services, driven by the rapid growth of online customers, and the appetite in both public and private sector for transformative solutions that improve the customer digital experience.

“Our team are leaders in creative technology solutions. Joining Deloitte will allow us to take our offerings to the next level. It’s an exciting time for our people.”

The Soda Strategic team will formally join Deloitte on 1 May, 2021. Terms of the transaction are confidential.

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