Team from Oracle Cloud specialists Magia to join Deloitte

Media releases

Team from Oracle Cloud specialists Magia to join Deloitte

21 October 2021: Deloitte is set to become one of the largest providers of Oracle services in the Australian market, with the team from a leading Oracle Cloud consultancy Magia Solutions to join the professional services firm.

Established in 2014 by Steve Solomon and Peter Crew (and operating before as SDS Group since 2006), and a member of Oracle PartnerNetwork since 2017, Magia provides consulting, implementation, training and support services across ERP, HCM and CX modules.

The 75-strong team is headquartered in Perth, with offices also in Brisbane, Sydney, Canberra and Melbourne. Steve Solomon (CFO), Peter Crew (CTO), Surend Dayal (CEO) and Chris Hinds (COO) will become Deloitte Consulting partners.

Magia CEO, and soon-to-be Deloitte Consulting partner, Surend Dayal, said: “This is such an exciting opportunity for the Magia business and our people, and real recognition of what Steve Solomon and Peter Crew have achieved in terms of their vision, strategy and delivery of services.

“Magia started consulting around Oracle E-Business Suite, and analytics in particular. When Oracle made the shift to SaaS, we initially focused on CX. Then in 2019, we consciously went back to our roots and focused on ERP Cloud as well as CX and PaaS, and found a specialist space in the market.

“We always felt that at some point we would need to join forces with a bigger Oracle operator, and this move is the right time for Magia. We have been collaborating with Deloitte for some time, and we know the firm is the right organisation in terms of cultural and strategic fit, providing local and global opportunities for our people, and an unrelenting commitment to client service delivery.”

Deloitte Australia CEO, Adam Powick, said: “The Australian market for Oracle Cloud services is very strong, and has significant growth potential.  We are continually looking for opportunities to build our local Oracle and broader technology team capability and are really excited about welcoming Steve, Peter, Surend and Chris and their talented team to Deloitte.

“With the addition of the Magia team, Deloitte will be a local market leader in Oracle Cloud services with one of the deepest  skill sets in the country.  We really like the cultural and professional fit of our two organisations and are very much looking forward to what we can achieve together in the market.”

Magia COO, and soon-to-be Deloitte Consulting partner, Chris Hinds, said: “We are excited to be joining one of Australia’s most successful Oracle specialist teams, and for what the future holds for our people, for our existing, combined and future clients, and the Oracle market in Australia as a whole.

“Our arrival will create one of the largest and broadest Oracle specialist teams in the Western Australian market, with around 90 locally based Oracle experts. And our presence across the country will add to Deloitte’s broader national footprint.”

Deloitte Australia lead Oracle partner, Peter Nikandrow, said: “Deloitte is a market leader in finance, HCM, analytics and CX modules for Oracle across Australia and the broader Asia Pacific region, and the Magia team will see us further strengthen our geographical footprint, including in Perth and Canberra, and leadership in the local Oracle market.

“Cloud adoption, during and post COVID-19, is seen by business leaders as a way to streamline their operations and enable flexibility in their business models, and driven by market demand, Oracle has developed new features for HCM and offered special incentives for Oracle Fusion Cloud EPM customers.”

Oracle Regional Managing Director ANZ, Cherie Ryan said: “It’s fantastic to see the combination of Deloitte, one of our top GSI partners and Magia, a top specialist partner, which will only serve to further benefit the finance, customer experience and wider cloud technology community in Australia.  Coverage and expertise are key in this booming cloud applications market and with Oracle SaaS seeing significant market growth rates the benefit and opportunity with a combined Oracle, Deloitte, Magia go-to-market is substantial.”

The Magia team will formally join Deloitte Consulting’s Oracle group on 15 November 2021. Terms of the transaction are confidential.

Media contact

Simon Rushton
Corporate Affairs & Communications
M: +61 450 530 748
T: +61 2 9322 5562

Did you find this useful?