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Deloitte Tech Trends 2014 report

Industrialised crowdsourcing gives access to specialised resources

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11 September 2014: According to Deloitte Australia’s Tech Trends 2014 report, crowdsourcing can and should be industrialised by businesses to allow specialised skills to be dynamically sourced from anyone, anywhere, and only as needed.

“It is very simple really,” said Deloitte Digital partner, Steven Hallam. “Companies can use the collective knowledge of the masses to help with a range of tasks from data entry to advanced analytics and product development.”

The report highlights how organisations are harnessing the power of the crowd to access specialised resources, help with a mix of challenges, grow ideas and solve problems outside of organisational boundaries.

“Our clients are telling us that the value of crowdsourcing is not just about making cost savings, but also about providing quick access to specialised and often scarce resources, the ability to work around fluctuating workloads and working across geographic markets which are quickly changing,” continued Hallam.

Referenced as an example in the report, Freelancer is one of the world’s largest freelancing, outsourcing and crowdsourcing marketplaces by the number of users and number of projects posted. In Australia the most common projects outsourced include website design and development, online marketing and 3D animation and video work.

“Crowdsourcing helps take businesses to the next level and gives them the ability to expand in a cost effective way by utilising the brightest minds across the globe,” continued Hallam.

Samples of categories and emerging platforms for harnessing the crowd include:

•Simple, task-oriented crowdsourcing - organisations need people to do routine, short and transactional type work such as data entry, language translations and photograph tagging
•Complex, experience-based crowdsourcing - this encompasses abstract thinking, specialised skills and a degree of sophisticated problem solving. This crowd is made up of engineers, data scientists, designers and management consultants
•Open-ended, idea-generating crowdsourcing - this involves challenges around product and service invention and idea generation
•Funding, consumption, and contribution crowdsourcing - these three other models of crowdsourcing are becoming popular as entrepreneurs solicit sponsorship, support and capital to develop ideas, products and businesses. Collaborative consumption models are where assets are available as a service to the crowd such as Airbnb. Contribution crowdsourcing is where crowds contribute ideas and share knowledge that could be useful to others.

“The immediate benefits of crowdsourcing are the availability of a waiting and willing crowd that can generate answers and often execute tasks faster and more effectively than employees,” said Mr Hallam. “Organisations can also gain access to niche experience which may otherwise be hard to find and retain in-house.”

Copies of the Tech Trends 2014: Inspiring Disruption report are available on request. Each trend is presented in the report with multiple examples of adoption from Australia and/or overseas to show the particular trend at work. This year, we’ve added a longer-form Lesson from the front lines to each chapter to offer a detailed look at an early use case. Also, each chapter includes a personal point of view in the My take section.

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Last Updated: Thursday, 11 September 2014

Media contact:

Jane Kneebone
Deloitte Australia
Corporate Affairs & Communications
Tel: +61 3 9671 7389
Mobile: +61 416 148 845  

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