Privacy Index 2020

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Deloitte Australian Privacy Index 2020

Opting-in to meaningful consent

This year we analysed brands by assessing the consent practices of their websites and mobile apps and combined it with selected findings from more than 1000 Australian consumers, as well as sector level breach and complaints data published by the Office of the Australian Information Commissioner (OAIC).

The first global pandemic of the digital age is leaving no doubt about the pivotal role privacy plays in building trust. As governments and enterprises use technology with data they have – or will collect – to protect us, meaningful consent should now be front and centre for every industry and sector.

Our results highlight the vast difference between consumer expectations and industry consent practices. Across industry we have seen a distinct lack of maturity in the consent space, such that any updates to Australian law would require significant industry changes and uplift.

Gaining meaningful consent from consumers, within current legal and technical constraints, isn’t easy. But striking the balance between optimal user experience and obtaining meaningful consent is the real opportunity in COVID-19 times and beyond. To that end, it is the responsibility of every organisation in Australia processing personal information to do its bit in increasing trust in the digital economy.

Deloitte Australian Privacy Index 2020

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Let’s talk about consent

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Great expectations of choice and control

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Cookies: essential or not?

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How does your industry rank?

 

 

 

Current ranking

Previous rankings

 

 Index Focus

Consent

Apps

Notice

Data Protection

 Year

2020

2019

2018

2017

 Retail

1

5

7

10

 Government

2

8

2

2

 Information Technology

3

1

9

7

 Travel & Transport

4

3

N/A

8

 Real Estate

5

2

8

13

 Education & Employment

6

6

11

6

 Energy & Utilities

7

4

4

3

 Telecommunication and 

 Media

8

7

3

N/A

 Finance

9

9

1

1

 Health & Fitness

10

10

6

4

 

Each year the Privacy Index focuses on a different privacy element and as such should not be treated as a like for like comparison. Rather it should be viewed to create a holistic view of each industry’s privacy posture across each of the focus areas from previous Index editions.

 

Deloitte Australian Privacy Index 2019

Across 100 brands and over 1000 Australian consumers, this year’s Deloitte Australian Privacy Index puts a focus on privacy characteristics of mobile apps and what consumers expect.

From ranking brands by sector to showcase where privacy attributes might be lacking, we illuminate what consumers expect, think and do about their privacy when using apps.

Deloitte Australian Privacy Index 2019

Deloitte Australian Privacy Index 2018

In our 2018 Deloitte Privacy Index we examine how the top 100 brands in Australia communicate what they are doing with their customers’ personal information.  We then rank those brands by sector. We also asked a sample of 1000 Australians what data they provided the brands and what they expect in return.

Deloitte Australian Privacy Index 2018

Deloitte Australian Privacy Index 2017

In this third annual assessment of privacy practices on brands both listed on the ASX 100 as well as non-listed, Deloitte found that there is a disconnect between what an organisation thinks it is doing versus what staff believe is actually occurring when it comes to protecting data and honouring customer privacy.

Deloitte Australian Privacy Index 2017
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