Deloitte Australian Privacy Index 2019

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Deloitte Australian Privacy Index 2019

Trust: is there an App for that?

Deloitte Australian Privacy Index 2019

Across 100 brands and over 1000 Australian consumers, this year’s Deloitte Australian Privacy Index puts a focus on privacy characteristics of mobile apps and what consumers expect.

From ranking brands by sector to showcase where privacy attributes might be lacking, we illuminate what consumers expect, think and do about their privacy when using apps.

An App-etite for control

This year’s Index highlights the significant differences in maturity of privacy practices across brands and sectors – and reveals a growing consumer awareness of privacy and a desire to take control of their data.

There are few things more powerful than getting your privacy settings right. From social licence to building trust, we’re putting a spotlight on data and privacy protection.

For all the latest insights download our report, read the media release and view the infographic.

For more information on what consumers expect, think and do about their privacy when using apps, visit our blogs:


Mobile App Trends: Building Trustworthy Experiences

Customer experience insight: the creeping point

Marketing insight: the future of data for marketers 

Deloitte Australian Privacy Index 2019

Download the report

Deloitte Australian Privacy Index 2018

In our 2018 Deloitte Privacy Index we examine how the top 100 brands in Australia communicate what they are doing with their customers’ personal information.  We then rank those brands by sector. We also asked a sample of 1000 Australians what data they provided the brands and what they expect in return.

 

Deloitte Australian Privacy Index 2018
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