Perspectives

Embedding sustainability into core strategy and business operations

Sustainability as a source of competitive advantage and enduring business performance

The strategic choices leaders take to address environmental and socio-economic sustainability imperatives remain as critical now as they were pre-pandemic and will remain so over the next decade. This perspective proposes a pragmatic approach to embedding sustainability at the heart of business strategy and operations.

As the implications of COVID-19 reshape global economies and disrupt businesses, the need for more comprehensive sustainability objectives has never been more critical to our collective futures.

Despite many compelling stories of bold plays and commercial success, much of the Australian collective corporate imagination continues to equate sustainability with compliance, costs, and constraints.

Acknowledging the inherent organisational and systemic challenges impeding businesses from realising the full strategic potential of sustainability, this report reiterates the business case and a staged approach to embedding sustainability at the heart of business strategy.

The time has come to associate sustainability not with trade-offs, but with competitive advantage, and enduring business performance.

Embedding sustainability into core strategy and business operations
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