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Sales and marketing
Deloitte Analytics is a specialist in analysing sales and marketing data. We also have vast experience in improving sales performance.
Deloitte Analytics specialises in analysing sales and marketing data. We also have vast experience in assisting organisations to improve sales and marketing performance across a number of areas, including:
- Identifying which products benefit from marketing campaigns and the impact of timing, price, strategy, store position and layout, complementary products, mode and position of the campaigns
- Providing insights into customer attrition through segmentation and churn analytics to aid in retaining and acquiring customers
- Forecasting demand for products and services, considering factors such as location, time, price and weather
- Developing product positioning and market penetration strategies through retail product analytics, offering valuable insights into product positioning, store and route profitability, customer behaviour, and preferences.
Sales and marketing services include:
- Analysing customers’ behaviour
- Matching customers to their needs
- Developing strategies for winning back customers
- Identifying sources of opportunity or risk
- Understanding the best channels to target key customer segments.