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Digital addiction, privacy concerns, wearable wellness and the 5G boom – these were the trends we saw unfolding at the beginning of 2020. But the impact of COVID-19 has shaken these developments and moved our world onto a new path.

Our Digital Consumer Trends report (formerly Mobile Consumer Survey) provides a glimpse of a unique moment in time, where digital has become an even larger presence in our lives. The extreme events of this year – and the behaviours, attitudes and preferences created from it – will drive the digital trends of tomorrow. Download the report now to see what opportunities lie ahead.
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Key insights

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Pandemic purchasing

As Australia’s economy plunges into its first recession in nearly 30 years, consumer spending has fallen too.

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Lockdown lifestyles

Locked down and living it up: Australians made the most of stay-at-home restrictions by flocking to entertainment. But it wasn’t all fun and games.

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Working from home is working out

No longer a luxury or work perk – working from home has become the norm for many Australians as the pandemic closed offices around the country.

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The privacy paradox

Contact tracing apps, QR codes and temperature checks – technology is helping us stay one step ahead in the fight against COVID-19.

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Driving the need for 5G

Pandemic conspiracy theories, a dip in consumer confidence and changes in network infrastructure priorities have hampered the rollout and uptake of 5G.

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Beyond lockdown

COVID-19 has been a time of immense disruption for Australians. As a result, there have already been changes in our digital behaviour that will endure beyond the pandemic.

Dive into the data

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Contact us

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