Media Consumer Survey 2016
Australian media and digital preferences – fifth edition
- Download the 2016 report
- Download the 2017 report
- Watch the video
- Explore the infographic
- Contact us
Deloitte’s Media Consumer Survey 2016 report reinforces that the media and entertainment landscape continues to evolve rapidly. The survey takes an in-depth, multi-generational look into the media consumption habits of Australians and how they may evolve with the changing digital landscape.
The landscape for the Australian media consumer is substantially different to what it was 5 years ago. The advancement of virtual reality, rise of the importance of social and subscription video on demand services, have proliferated and changed the way different generations consume media.
From the rise (not demise) of TV, to the bingers of Generation V(ideo), the ad skippers and the avid gamers. There’s also signs of dissatisfaction with social media, more on the Subscription Video On-Demand wars, and the latest on the impact of fake news.
Download the report to get the details on this and more.
This year we cover a range of topics including:
- The rise (not demise) of TV
- Our changing relationship with social
- The impacts of fake news
- How consumers are responding to advertising
Media Consumer Survey 2017
Download the report
Watch the video
The Australian Cut– Hyper Connectivity: Clever Consumption