Media Consumer Survey 2018

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Media Consumer Survey 2018

Australian media and digital entertainment preferences

Focusing on four generations and five distinct age groups, the seventh edition of Deloitte’s annual Media Consumer Survey delivers a view of how Australians are consuming different media and entertainment and how this has changed over time.

It’s the year of content. And as the options available for consumers continue to multiply, it’s becoming a close fought battle for our digital entertainment time. This year we look at some new norms and delve more deeply into existing behaviours that are driving what we’re consuming and how.

We cover topics including:

  • The proliferation of content
  • The rise of ‘telco-tainment’
  • The influence of voice
  • The entertainment world of esports
  • Subscription sharing.

Media Consumer Survey 2018

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