Media Consumer Survey 2020

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Media Consumer Survey 2020

The Iso Edition

The 2020 Media Consumer Survey provides a view of how people were consuming media and entertainment during the COVID-19 lockdown restrictions in Australia from March to May 2020. It focuses on four generations and five distinct age groups, and explores how the behaviours, preferences, and trends during restrictions are influencing the industry, as well as how they may impact the future.

At a time when many were forced to rely almost solely on digital channels to reach consumers and audiences, the survey offers a tantalising snapshot. 

The media and entertainment industry is reshaping, rebuilding, and reforming. Download the report now to read explore the challenges and embrace the opportunities ahead.

Media Consumer Survey 2020

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News: 2020s must-see TV

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A new hierarchy of needs

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See our past reports

Deloitte Media Consumer Survey 2019

2019 was the year of choice or trade-off as a key theme. The consumer quest for ease and simplicity meets the hustle of media and content providers to reshape their role in the hero’s journey of delivery. 

Deloitte Media Consumer Survey 2019

Deloitte Media Consumer Survey 2018

2018 was the year of content. The pickings are plentiful for consumers who increasingly expect an ‘all access’ pass to media and entertainment.

 

Published: September 2020

Deloitte Media Consumer Survey 2018
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