The 2021 Media Consumer Survey investigates how Australian audiences across the generations are currently consuming all types of media.


Rolling lockdowns and COVID-19 restrictions have had us reaching for our remote controls, laptops, tablets, and phones as both a critical information source and a welcome distraction. Demand for subscription entertainment shows no sign of slowing, but as content fragments across multiple existing services, managing and consuming those services is becoming complex. The race is on to solve audience experience, with pay TV providers, telcos and the digital giants all having a hand in potential third-party aggregation solutions.


With fresh insights, meaningful perspectives, and vigorous conversation relevant for your organisation, the 2021 Media Consumer Survey explores the challenges and opportunities for audience and the media entertainment industry. 

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Key insights


There's a subscription for that (and that. And that)



Show me the money



News, sport and whether to pay: a deep dive


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Leora Nevezie

Partner, Deloitte Digital