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Media Consumer Survey 2020
The Iso Edition
The 2020 Media Consumer Survey provides a view of how people were consuming media and entertainment during the COVID-19 lockdown restrictions in Australia from March to May 2020. It focuses on four generations and five distinct age groups, and explores how the behaviours, preferences, and trends during restrictions are influencing the industry, as well as how they may impact the future.
At a time when many were forced to rely almost solely on digital channels to reach consumers and audiences, the survey offers a tantalising snapshot.
The media and entertainment industry is reshaping, rebuilding, and reforming. Download the report now to read explore the challenges and embrace the opportunities ahead.
News: 2020s must-see TV
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<p>As the events of 2020 unfolded, many of us found ourselves bingeing on unexpected content. From bushfires to a global pandemic, news became a part of Australian’s daily routine and this was reflected in an overall increase in the consumption of all news sources across all demographics during the lockdown.
<p> </p><p>Key findings include: </p><p> </p><p>90% of respondents used TV to get news, with increased watching consistent across all demographics. </p>
<p> </p><p>42% of respondents used online news websites (other than online newspapers) daily. </p><p> </p><p>38% of surveyed respondents reported using Facebook more for news during lockdown. </p>
</ol><br> Read the <a href="https://content.deloitte.com.au/20200907-tel-inb-media-consumer-survey-2020-reg"target="_blank">full report </a>to find out more on what this means for media and content providers.
A new hierarchy of needs
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<p>It is difficult to discuss the impacts of 2020 without exploring the broader economic landscape. The ongoing effects of lockdown laws made many get back to basics.
</p><p> </p><p>Key findings include: </p><p> </p><p>67% of respondents have already cut back on spending or intend to. </p>
<p> </p><p>24% of surveyed Australians signed up for a new entertainment service during lockdown. </p><p> </p><p>However, on average people are expecting to spend less on entertainment going forward than they did before lockdown. </p>
</ol><br> Read the <a href="https://content.deloitte.com.au/20200907-tel-inb-media-consumer-survey-2020-reg"target="_blank">full report </a>to find out more on what this means for media and content providers.
“I woke up and it was all a stream”
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<p>As reverberations from COVID-19 rippled across the globe, life as we knew it changed. Australians, for the most part, found themselves indoors wondering how we’d so quickly gone from the good place, to the bad place. It’s hardly astonishing how the role of entertainment, particularly household entertainment, got amplified.
</p><p> </p><p>Key findings include: </p><p> </p><p>Australians developed a huge hunger for ‘Isoscriptions’, with 10% of all respondents signing up to a new streaming video service during lockdown. </p>
<p> </p><p>34% of those surveyed said it’s at least ‘very important’ to have Australian movie content.</p><p> </p><p>Growth is now likely to come from existing subscribers adding additional services rather than first time subscribers entering the market. </p>
</ol><br> Read the <a href="https://content.deloitte.com.au/20200907-tel-inb-media-consumer-survey-2020-reg"target="_blank">full report </a>to find out more on what this means for media and content providers.
There’s no business like show business
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<p>The lockdown restrictions had a severe impact on the out-of-home arts and entertainment sector in Australia. Cinema, theatre, comedy, museums, art galleries, live music, and festivals were among those who shut their doors and
saw event cancellations that in some cases will run well into the last quarter of 2020, if not into 2021. Drawing audiences back to physical spaces, even when restrictions lift, is an enormous challenge that lies ahead.
</p><p> </p><p>Key findings include: </p><p> </p><p>26% of people who attended live events before the pandemic expect to spend more time doing so post restrictions. </p>
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23% of respondents said they’d livestreamed during this time, and for 50% were ‘first time’ live-streamers.</p><p> </p><p>
Where do we want to watch new release blockbusters after lockdown restrictions ease? 39% of respondents are still devoted to the cinema. </p>
</ol><br> Read the <a href="https://content.deloitte.com.au/20200907-tel-inb-media-consumer-survey-2020-reg"target="_blank">full report </a>to find out more on what this means for media and content providers.
Sport: more than a game
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<p>As a packed stadium watched Australia beat India to win the Women’s T20 World Cup in March this year, no one could have foreseen the empty seats that lay ahead for a country obsessed with playing, watching, and talking about sport.
</p><p> </p><p>Key findings include: </p><p> </p><p>Time respondents spent watching sport halved. But… Australians expect their viewing habits to eventually return to exactly the same levels as pre COVID-19 (6 hours per week). </p>
<p> </p><p>
Only 14% of fans indicated they turned to previously aired games or documentaries during lockdown; 6% to eSports and 2% to virtual sporting events.</p><p> </p><p>
With social distancing measures set to change the in-stadium experience for some time, the need for innovative fan engagement has just begun. </p>
</ol><br> Read the <a href="https://content.deloitte.com.au/20200907-tel-inb-media-consumer-survey-2020-reg"target="_blank">full report </a>to find out more on what this means for media and content providers.
In-activity: what’s emerging?
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