print alive and well-prediction

Predictions

Print is alive and well—at least for books

TMT Predictions 2015

Print will represent more than 80 percent of all book sales in dollars worldwide in 2015 predicts Deloitte. In the US, the world’s largest book market, the figure is lower at just under 80 percent, but the percentage of print is higher in other developed world countries, and even more so in the developing world .

Executive summary

Deloitte predicts that in 2015 print will represent more than 80 percent of all book sales in dollars worldwide. In the US, the world’s largest book market, the figure is lower at just under 80 percent, but the percentage of print is higher in other developed world countries, and even more so in the developing world.

A decade on from the launch of the eReader, print still dominates book sales even in markets with high digital device penetration – and print will likely generate the majority of books sales for the foreseeable future. Sales of eBooks have hit a plateau, or seen decelerating growth, in major markets including the US, UK and Canada. This has occurred only over the last year, but as of late December 2014, US print book sales were up two percent year over year. It should be noted, however, that the longer-term trend for print books has not been as good. Although eBooks do not make up the majority of the book market, they have taken significant share: in the period 2008-2013 total US book sales were up eight percent to $15 billion and eBook sales were $3 billion. If eBooks are removed from the total, book sales would be down eight percent over that time frame. 

Print is alive and well—at least for books

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Print is alive and well–at least for books

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