Short form video TMT 2015

Predictions

Short form video: a future, but not the future, of television

TMT Predictions 2015

Total time spent watching short-form (under 20 minutes’ duration) video online will represent under three percent of all video watched on all screens in 2015 predicts Deloitte.

Executive summary

Deloitte predicts that in 2015 total time spent watching short-form (under 20 minutes’ duration) video online will represent under three percent of all video watched on all screens. Short-form revenues will be about $5 billion: by comparison long-form TV content will generate over $400 billion from advertising and subscription revenues alone.

These ratios may appear surprising, given that short-form is often proclaimed as the future of television. A brief foray on the Internet reveals many articles, with eye-popping numbers to accompany, arguing that short-form is already dominating over long-form, mostly at the expense of traditional TV. 

Short form video: a future, but not the future, of television

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Short form video: a future, but not the future, of television

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