Smartphones TMT 2015


One billion smartphone upgrades

TMT Predictions 2015

One billion smartphones will be purchased as upgrades for the first time in 2015, generating over $300 billion in sales predicts Deloitte.

Executive summary

Deloitte predicts that in 2015, the smartphone upgrade market will exceed one billion for the very first time. In this prediction we look at the various factors (battery capacity, battery age, screen size, device resilience, fashion, processor speed, memory size, camera quality etc) which are likely to drive the upgrade market at a billion dollar volume; from pride to pixel count, from storage needs to resilience. We look at the factors which drive the "top heavy" price distribution structure of smartphone sales. 

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One billion smartphone upgrades

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