<p><strong>Cloudy with a chance of clouds</strong></p><p><strong>&nbsp;</strong></p><p>Australia is at the forefront of cloud adoption and transformation driven by cloud technologies. Big drivers of this move to the cloud have been the public sector’s increased confidence; the growing business imperative to improve advanced analytics capabilities, which require cloud environments and edge computing capabilities, and the increased commitment from hyperscalers in the region to incentivise investment.</p><p>&nbsp;</p><p>In this chapter, we look at why Australia is ahead in cloud adoption, the barriers that still remain, benefits of cloud and which sectors are driving growth.</p><p><strong>&nbsp;</strong></p><p style="color:#00ABAB;"><strong>We predict that the cloud market in Australia will continue to grow in 2021, doubling in size by 2025.</strong></p><p><strong>&nbsp;</strong></p><p><strong>What is the bottom line for Australia? </strong>Read our&nbsp;<a href="https://content.deloitte.com.au/au-tmt-tmtpredictions2021-lp-inb-registration-0503"><strong>TMT Predictions Australian edition</strong></a>&nbsp;to find out.</p><p><br></p><p><em>Read the Deloitte Global TMT Predictions report </em><a href="https://www2.deloitte.com/global/en/insights/industry/technology/technology-media-and-telecom-predictions.html"><strong><em>here</em></strong></a><em>.</em></p>

<p><strong>Busting the radiation risk myth</strong></p><p>&nbsp;</p><p>There are usually two main concerns when it comes to potential health risks associated with 5G. The most common anxiety is that 5G causes cancer. The second fear is that 5G-emitted radiation weakens the immune system, making us more vulnerable to COVID-19. There is extensive scientific evidence that disproves these concerns and shows that mobile phone technologies have no adverse health impacts. </p><p><br></p><p> In this chapter, we look at<strong> </strong>how 5G misinformation can be tackled, what will drive 5G adoption and the other factors hampering uptake.</p><p>&nbsp;</p><p style="color:#00ABAB;"><strong>We predict that in 2021, the proportion of Australians who believe there are health risks associated with 5G, or admit they don’t know about its effect, will fall below 20% (down from 34% in 2020).</strong></p><p><strong>&nbsp;</strong></p><p><strong>What is the bottom line for Australia? </strong>Read our&nbsp;<a href="https://content.deloitte.com.au/au-tmt-tmtpredictions2021-lp-inb-registration-0503"><strong>TMT Predictions Australian edition</strong></a>&nbsp;to find out.</p><p><br></p><p><em>Read the Deloitte Global TMT Predictions report </em><a href="https://www2.deloitte.com/global/en/insights/industry/technology/technology-media-and-telecom-predictions.html"><strong><em>here</em></strong></a><em>.</em></p>

<p><strong>Edge computing and intelligence could propel tech and telco growth</strong></p><p><strong>&nbsp;</strong></p><p>Rising from decades of instrumentation, automation, and connectivity, the ‘intelligent edge’ is maturing into a revolutionary set of capabilities that promises significant potential for consumers, enterprises and government in Australia.</p><p>&nbsp;</p><p>In this chapter, we look at what the intelligent edge is, how it will be leveraged by industries, which industries will invest first and the potential challenges that come with it.</p><p><strong>&nbsp;</strong></p><p style="color:#00ABAB;"><strong>Telco providers will start by marketing use cases requiring low latency for the consumer space (most likely gaming-on-the-go) and hyperscalers will focus on serving the needs of enterprises.</strong></p><p><strong>&nbsp;</strong></p><p><strong>What is the bottom line for Australia? </strong>Read our&nbsp;<a href="https://content.deloitte.com.au/au-tmt-tmtpredictions2021-lp-inb-registration-0503"><strong>TMT Predictions Australian edition</strong></a>&nbsp;to find out.</p><p><br></p><p><em>Read the Deloitte Global TMT Predictions report </em><a href="https://www2.deloitte.com/global/en/insights/industry/technology/technology-media-and-telecom-predictions.html"><strong><em>here</em></strong></a><em>.</em></p>

<p><strong>Open RANs are the future of mobile networks</strong></p><p><strong>&nbsp;</strong></p><p>Mobile network operators (MNOs) are known for their ability to build and operate massive, high-performance wireless networks. They rely on highly specialised radio access and networking equipment with tightly integrated proprietary software to deliver the cellular services that connect our mobile phones, tablets, computers, and other devices. But high costs, limited flexibility and constrained vendor choice are prompting MNOs to shift away from Radio Access Network (RAN) systems towards newer Open RAN technology.</p><p>&nbsp;</p><p>In this chapter, we look at the global politics driving Open RAN adoption, cost efficiencies of Open RAN technology and its benefits and challenges.</p><p>&nbsp;</p><p style="color:#00ABAB;"><strong>We predict that in the next three years we will see the first live deployments of Open RAN in Australia with 30% of these being from new MNO entrants.</strong></p><p>&nbsp;</p><p><strong>What is the bottom line for Australia? </strong>Read our&nbsp;<a href="https://content.deloitte.com.au/au-tmt-tmtpredictions2021-lp-inb-registration-0503"><strong>TMT Predictions Australian edition</strong></a>&nbsp;to find out.</p><p><br></p><p><em>Read the Deloitte Global TMT Predictions report </em><a href="https://www2.deloitte.com/global/en/insights/industry/technology/technology-media-and-telecom-predictions.html"><strong><em>here</em></strong></a><em>.</em></p>

<p><strong>On track for rising monetisation</strong></p><p><strong>&nbsp;</strong></p><p>The popularity of women’s sport has grown in recent years as both governments and private organisations have invested heavily in increasing the participation rates and the profile of women’s sporting content to a mass audience.</p><p>&nbsp;</p><p>These foundations are beginning to pay dividends and women’s sporting teams, leagues and events are becoming attractive commercial properties as they professionalise further and generate substantial revenue through media rights, sponsorship and gameday ticketing.</p><p>&nbsp;</p><p>In this chapter, we look at how Australia is leading the field in women's sport, the unique brand positioning that comes with it, recent deals and why women’s sport is a sponsors’ paradise.</p><p>&nbsp;</p><p style="color:#00ABAB;"><strong>As current rights deals expire over the next four years, we expect to see up to three new major sports sign their first ever standalone deals in Australia with the aim of capitalising on current audience growth.</strong></p><p><br></p><p><strong>What is the bottom line for Australia? </strong>Read our&nbsp;<a href="https://content.deloitte.com.au/au-tmt-tmtpredictions2021-lp-inb-registration-0503"><strong>TMT Predictions Australian edition</strong></a>&nbsp;to find out.</p><p><br></p><p><em>Read the Deloitte Global TMT Predictions report </em><a href="https://www2.deloitte.com/global/en/insights/industry/technology/technology-media-and-telecom-predictions.html"><strong><em>here</em></strong></a><em>.</em></p>

<p><strong>Technology, measurement, and the business of sports</strong></p><p><strong>&nbsp;</strong></p><p>From Moneyball to Moreyball, the proliferation of big data in major sports has revolutionised professional sporting organisations. </p><p>&nbsp;</p><p>Today, the majority of major professional sporting teams either have a dedicated analytics capability or are leveraging the use of analytics to influence management decisions across their sport’s lifecycle. Whether matching talent to playing style, increasing in-game scoring </p><p>opportunities or optimising athlete workload to reduce injuries, the thirst for data-driven insights to gain a competitive edge has led to the hyperquantification of athlete performance data. </p><p>&nbsp;</p><p>In this chapter, we look at the commercial opportunities materialising from athlete data, the partnerships being fuelled by it and the sports that will benefit from it.</p><p>&nbsp;</p><p style="color:#00ABAB;"><strong>We predict that up to half of tier 2 leagues in Australia will create live streaming video content, supported by the integration of reliable data collection tools to unlock fan engagement opportunities. </strong></p><p><strong>&nbsp;</strong></p><p><strong>What is the bottom line for Australia? </strong>Read our&nbsp;<a href="https://content.deloitte.com.au/au-tmt-tmtpredictions2021-lp-inb-registration-0503"><strong>TMT Predictions Australian edition</strong></a>&nbsp;to find out.</p><p><br></p><p><em>Read the Deloitte Global TMT Predictions report </em><a href="https://www2.deloitte.com/global/en/insights/industry/technology/technology-media-and-telecom-predictions.html"><strong><em>here</em></strong></a><em>.</em></p>

<p><strong>The start of the 8K wave</strong></p><p><strong>&nbsp;</strong></p><p>It’s unlikely that 2021 will be the year 8K TVs become mainstream but decreasing prices and greater availability will see higher awareness and consideration as they continue their journey into the mainstream.</p><p>&nbsp;</p><p>While we predict another record year for 8K TV shipments globally, they will still make up less than one percent of the 200 million-plus television sets sold annually around the world.</p><p>&nbsp;</p><p>In this chapter, we look at why timing has hampered adoption in Australia, how 8K is affecting movies, sport and gaming and how retailers and manufacturers can drive adoption.</p><p>&nbsp;</p><p style="color:#00ABAB;"><strong>With minimal 8K content currently available, we predict the majority of 8K TVs purchased in 2021 will be based on a desire to future proof.</strong></p><p><strong>&nbsp;</strong></p><p><strong>What is the bottom line for Australia? </strong>Read our&nbsp;<a href="https://content.deloitte.com.au/au-tmt-tmtpredictions2021-lp-inb-registration-0503"><strong>TMT Predictions Australian edition</strong></a>&nbsp;to find out.</p><p><br></p><p><em>Read the Deloitte Global TMT Predictions report </em><a href="https://www2.deloitte.com/global/en/insights/industry/technology/technology-media-and-telecom-predictions.html"><strong><em>here</em></strong></a><em>.</em></p>

<p><strong>Digital reality headsets in enterprise and education</strong></p><p><strong>&nbsp;</strong></p><p>Deployments of virtual reality (VR), augmented reality (AR), and mixed reality (MR) (collectively known as XR or digital reality) will continue to grow in Australia across a variety of consumer and enterprise-facing use cases.</p><p>&nbsp;</p><p>For enterprise, this will range from simulating dangerous and complex environments for training through to soft skills development, exploration of spatial data, as well as augmented remote assistance for workers in the field.</p><p>&nbsp;</p><p>In this chapter, we look at technical and logistical advances that are easing the path to mass deployment, the content creation complexities and how Australia's improved networks are adding to the experience.</p><p>&nbsp;</p><p style="color:#00ABAB;"><strong>We predict that Australia will be in line with global trends and see 100% growth of XR in 2021 over 2019 levels.</strong></p><p><strong>&nbsp;</strong></p><p><strong>What is the bottom line for Australia? </strong>Read our&nbsp;<a href="https://content.deloitte.com.au/au-tmt-tmtpredictions2021-lp-inb-registration-0503"><strong>TMT Predictions Australian edition</strong></a>&nbsp;to find out.</p><p><br></p><p><em>Read the Deloitte Global TMT Predictions report </em><a href="https://www2.deloitte.com/global/en/insights/industry/technology/technology-media-and-telecom-predictions.html"><strong><em>here</em></strong></a><em>.</em></p>

<p><strong>COVID-19 sparks new interest in video doctor’s visits</strong></p><p><strong>&nbsp;</strong></p><p>Australia has an opportunity to ride the telehealth and virtual health wave created by changes in consumer behaviour as a result of the COVID-19 pandemic. </p><p>&nbsp;</p><p>Compared to other nations, Australia stands to gain significantly from this shift, given our geography, an aging population, and the challenges of providing consistent quality of care to remote communities. </p><p>&nbsp;</p><p>In this chapter, we look at the enablers and barriers to telehealth, how solutions will require collaboration and why we shouldn't take telehealth’s evolution in a post-pandemic world for granted.</p><p>&nbsp;</p><p style="color:#00ABAB;"><strong>We predict that Australia will exceed the global average for telehealth adoption with more than 10% of Australians regularly using telehealth services in 2021.</strong></p><p><strong>&nbsp;</strong></p><p><strong>What is the bottom line for Australia? </strong>Read our&nbsp;<a href="https://content.deloitte.com.au/au-tmt-tmtpredictions2021-lp-inb-registration-0503"><strong>TMT Predictions Australian edition</strong></a>&nbsp;to find out.</p><p><br></p><p><em>Read the Deloitte Global TMT Predictions report </em><a href="https://www2.deloitte.com/global/en/insights/industry/technology/technology-media-and-telecom-predictions.html"><strong><em>here</em></strong></a><em>.</em></p>