Fei Xu

Partner, Consulting

Fei Xu

Level 9

Grosvenor Place





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Fei is the Head of Corporate Strategy at Deloitte Australia and is responsible for the development of the firm's strategy. Fei has over 10 years of consulting experience working with senior executives and Boards across multiples sectors including consumer goods, banking, energy, and private equity. She plays a key integration role across the Australian firm and is also working on several assignments across APAC, including working on our collaboration agreements with other APAC Deloitte firms.

Fei is passionate about advising senior executives on the changing nature of market and competitive dynamics, and the strategic choices that organisations need to make to maintain and enhance their competitive advantage. Her main areas of focus include corporate and business unit strategy, business model innovation, strategy through to implementation, and portfolio optimisation.

Fei Xu