In 2018 it’s behaviour unlimited – because when it comes to the smartphone, too much is still never enough.
With the imminent rollout of 5G and increasing demand for unlimited data, we are starting to see the emergence of new consumer behaviours. This, coupled with the influence of 'digital giants', new technologies (i.e. voice, biometrics), privacy concerns, and the increasing importance of the smartphone in our lives, places us at one of the most exciting times in mobile technology.
About the survey
The Mobile Consumer Survey, now in its fifth year in Australia, is a multi-country study of mobile phone users around the world. The 2018 study comprises more than 54,150 responses across 35 countries. Australian findings are based on a nationally representative sample of over 2,000 consumers aged 18-75, polled online during June 2018.
Partner, National Telco Leaderpcorbett@deloitte.com.au
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About TMT at Deloitte
Deloitte's Technology, Media Telecommunications (TMT) industry group brings together more than 20,000 professionals across 48 countries, serving over 85% of world's most recognised TMT brands in the Fortune Global 500.
For more from Deloitte’s TMT group please visit our website.