Automotive Consumer Study, millennials


2018 Global Automotive Consumer Study

Exploring consumer trends on the future of automotive retail

As consumers entertain more options in meeting their transportation needs, how is the industry shifting to anticipate the future? For the last nine years, this study has helped identify automotive industry consumer behaviors and trends across countries and generations. Explore the latest insights to remain up to speed on the ever-evolving automotive retail industry.

Global automotive consumer trends

Our latest Global Automotive Consumer Study continues to examine consumer interest in advanced automotive technologies, including autonomous vehicles, and also delves into consumer expectations surrounding the purchase funnel, the dealer experience, and the digital shopping experience. Our latest study compares and contrasts consumer sentiment in markets worldwide.

Key findings

  • Consumer acceptance of fully autonomous vehicles is on the rise. In the United States, 47 percent of consumers feel autonomous vehicles will not be safe, compared to 74 percent in 2017.
  • Chinese consumers appear most interested in vehicles with alternative powertrains; 61 percent would prefer a vehicle with a hybrid or some other form of alternative powertrain technology in their next vehicle.
  • More than three-quarters of consumers in India would prefer to buy their next vehicle online directly from the original equipment manufacturer (OEM).

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The following articles are based on analysis of the 2018 Global Automotive Consumer Study:

A reality check on advanced vehicle technologies

Transforming the automotive customer experience

Explore Deloitte's related insights

Automotive trends and Millennials

Studies show millennials are a large and powerful consumer segment more willing than prior generations to forego vehicle ownership. Automobile manufacturers should be aware of the opportunities and challenges ahead as millennials begin to decide whether or not to own a vehicle.

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