Media and advertising assurance services

Reduce risk in media and advertising spend

In 2017, digital advertising overtook television advertising for the first time ever in the US, and the trend is only set to grow. As media and entertainment (M&E) brands embrace digital transformation and innovation to connect with global audiences, it is important that these organizations understand the new challenges in the media-buying ecosystem to address changes in advertising agency contracts, analyzing contract compliance, differentiating media spend and measuring ROI across channels.

Ensure transparency in media buying and reporting

As the digital media landscape evolves, the issue of transparency in media buying and client-agency relationships is becoming increasingly important. The ever-growing array of media platforms—from sponsored posts on social media channels to pre-roll video ads on websites—gives brands more ways than ever to reach consumers and business audiences.

Our experienced risk professionals can help businesses understand how media and advertising dollars are spent across marketing channels including traditional broadcast, radio, print media, social and digital broadcast media as well as creative production, direct marketing, promotions, public relations and sponsorships.

In addition, the rise of programmatic media, which lets advertisers buy, serve, and optimize ads in real time based on a bidding system, has automated much of media buying and improved operational efficiencies. But while these advances can present new opportunities for M&E brands to reach target audiences, they also add layers of complexity to agency reviews, negotiations, and ongoing management.

Deloitte media and advertising assurance professionals partner with brands to proactively manage and monitor risks presented by third-party relationships to advance transparency and relevance while protecting brand value in the digital media ecosystem. We assist clients in navigating the complexities, risks, and opportunities with specialized audit analytics and internal control services.

Media and advertising assurance services

Deloitte follows a phased approach for media and advertising assurance to help brands determine the effectiveness and efficiency of media and advertising strategies. Our risk professionals work with brands to reduce risk, accelerate performance, and meet the assurance demands of the new digital media ecosystem, from agency on-boarding to on-going monitoring of spend.

Our services include:

  • Media audits and advertising agency audits
  • Media data and reporting, analytics, and internal controls assessments
  • Search analyses and social media studies
  • Media cost and quality analyses
  • Agency reviews and contract negotiations

About Deloitte Risk and Financial Advisory

Deloitte Risk and Financial Advisory helps organizations effectively navigate business risks and opportunities—from strategic, reputation, and financial risks to operational, cyber, and regulatory risks—to gain competitive advantage.

We apply our experience in ongoing business operations and corporate lifecycle events to help clients become stronger and more resilient. Our market-leading teams help clients embrace complexity to accelerate performance, disrupt through innovation, and lead in their industries.

Explore our priority markets:

  • Cyber Risk
  • Financial Risk, Transactions & Restructuring
  • Internal Audit & Assurance
  • Strategic and Reputation Risk Management
  • Forensic
  • Regulatory and Operational Risk