Brand & Reputation Risk Services
Your brand is your business – protect your reputation
In the age of social media and 24-hour news, brand integrity and corporate reputations are constantly under threat. That’s why Deloitte’s Brand & Reputation Risk services provide clients with end-to-end solutions to help build brand value and resilience, and to better manage and measure their brand, reputation, and customer experiences.
- Brand & Reputation Strategy – We help clients set a clear brand vision and strategy to differentiate themselves from the competition and achieve their key business strategies.
- Brand & Reputation Advocacy – We empower clients, internal, and external stakeholders to actively champion and support the brand, and protect its reputation, especially during times of crisis.
- Brand & Reputation Resilience – We work with clients to strengthen their risk sensing, assessment, and monitoring capabilities, and to proactively protect their brands and reputations from damage due to crisis events.
- Brand & Reputation Governance, Measurement, & Continuous Improvement – We advise clients on how to best establish clear ownership of their brand and reputation to drive connectivity and alignment across the company, measure key outcomes, and evolve their brand management programs.
ALM Intelligence named Deloitte as a global leader in Reputational Risk & Crisis Management Consulting. In the report entitled Reputation Risk & Crisis Management Consulting 2016, ALM Intelligence notes, “Operating in progressively complex, global markets with extended supply chains and cost pressures while under the intense spotlight of social media, regulators, shareholders and public interest groups, companies find themselves increasingly vulnerable to reputation and crisis risk.”
This article discusses leading practices companies can follow to strengthen the resilience of their brands in the face of a crisis through creation of proactive brand and reputation management programs, and development of risk-focused business cultures.