Customer & Marketing Strategy

Deloitte’s Customer and Marketing Strategy team helps organizations create executable strategies for growth and value creation, portfolio optimization, differentiation and disruption. We help clients achieve organic, customer-centered growth. We regularly work with marketing, brand, or strategy executives who have a mandate for achieving long-term initiatives while pressured to demonstrate impact and return in the near term. We help them design and deliver customer insight-anchored change and growth in their enterprises. Our services center on three types of customer and marketing transformations: (1) growth and marketing, (2) marketing analytics and operations, and (3) customer experience and service. From strategy through transformation, we act as architects to identify and assess opportunities and design both the relevant strategies and the road maps to execute them, including helping to build and embed marketing capabilities and systems so that you can make informed choices and move forward with confidence.