Digital Strategy 

Digital connects people and things in ways that allow bits to direct or substitute for atoms in an ever-expanding range of activities, challenging companies to rethink how they create value for customers and compete to capture value for themselves.   Deloitte’s Digital Strategy offering enables companies to respond to the new imperatives arising from digital disruption by making an integrated set of choices that create a cost advantage or superior differentiation.   At the core of Digital Strategy is an understanding of how digital transformation is redefining the primary drivers of competitive advantage – Customer, Platform and Data.  Winning the Customer remains central, but where controlling assets was once critical, today success lies with owning the Platform and activating Data.