sap crm


Customer relationship management (CRM)

Deloitte Global SAP Alliance

Deloitte offers insights on leveraging SAP® to strengthen customer relationships—providing a potential path to improved service and business results.

Going deeper - IT transformation helps Grupo Bancolombia deliver a higher level of service to customers

Since 1998, Grupo Bancolombia S.A. has grown rapidly to become one of the largest financial conglomerates in Colombia and has also expanded regionally through mergers and acquisitions. But it grappled with a familiar problem: integrating its various legacy systems and applications. In turn, integration challenges made it even more difficult to effectively manage operations and transactions across its enterprise. As a result of its aggressive growth, the bank was not providing the high level of service it wanted for its retail customers. As part of Bancolombia’s IT platform transformation, Deloitte collaborated with bank leaders to implement SAP® enterprise resource planning (ERP) and SAP customer relationship management (CRM) systems, helping the bank provide a higher level of customer service and become more agile in responding to customer needs.

grupo bancolombia
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Jan Waals

Jan Waals

Global SAP Chief Commercial Officer

Jan Waals has over 23 years of consulting experience and has been with Deloitte Consulting since 1994. He is known for Global Implementations for companies that are Headquartered in the US, Europe and... More