Trailing millennials (18-24 years old) likely to be the most pro-PC of all age groups in 2016
according to Deloitte Global 2016 TMT Predictions
Virtual reality gear forecast to hit record billion-dollar mark this year One out of 4 smartphone users in developed markets expected to be “data exclusive”, i.e. will not make any traditional phone calls in a given week in 2016 Cognitive technologies enhance more than 80 of the world’s 100 biggest enterprise software companies this year The European football market will likely reach US$30 billion for the first time in 2016
Brussels, 14 January 2016 – Deloitte Touche Tohmatsu Limited (Deloitte Global) predicts that while millennials are the smartphone generation, trailing millennials (18-24 years old) will likely be the most pro-PC in 2016 of all age groups. The 15th edition of Technology, Media & Telecommunications (TMT) Predictions, a report by Deloitte Global, estimates that an average of over 85 percent of trailing millennials in 13 developed world countries had access to a laptop in 2015, a little lower than the 89% who have access to a smartphone in these markets. “It appears 18-24 year-olds see smartphones and PCs as complements, not substitutes“, said Vincent Fosty, Deloitte Belgium TMT Industry Leader. “What some predicted would be the death of PC or the Post PC era does not seem to materialize at least in these age groups"
- Cognitive technologies enhance enterprise software - In 2016 more than 80 of the world’s 100 biggest software companies will likely have integrated cognitive technologies such as machine learning, natural language processing, or speech recognition, into their products. This represents a 25 percent increase from 2015 when 64 of the top 100 had launched products and services, which featured one or more cognitive technologies.
- Women in IT jobs: it is about education, but also about more than just education - By the end of 2016 fewer than 25 percent of information technology (IT) jobs in developed countries are expected to be held by women, (i.e., women working in IT roles). This figure is about the same as 2015, and may even be down.
- European football scores US$30 billion - The European football market will likely reach US$30 billion for the first time for 2016/2017, an US$8 billion increase relative to 2011/2012, and a compound annual growth rate of seven percent.
- Mobile ad-blockers: saved by the app? - Only 0.3 percent of all mobile device owners are expected to use an ad-blocker by end 2016. This is likely to place less than US$100 million (0.1 percent) of the US$70 billion mobile advertising (smartphones and tablets) market at risk.
- Mobile games: leading, but less lucrative - In 2016 mobile (smartphone and tablet) will likely become the leading games platform by software revenue, expected to generate US$35 billion in revenue up 20 percent from 2015. This compares to expected revenues of US$32 billion for PC games and US$28 billion for console games, up only five and six percent respectively from the previous year. However, average revenue per game by platform will likely vary significantly.
- The rise of the “data exclusive” - About 26 percent of smartphone users in developed markets are expected to not make any traditional phone calls in a given week in 2016. These individuals, known as ‘data exclusives’, have not stopped communicating, but are rather substituting traditional voice calls for a combination of messaging including SMS, voice and video services delivered ‘over the top’
- The dawn of the Gigabit Internet age: every bit counts - The number of Gigabit per second (Gbit/s) Internet connections is expected to surge to ten million by year-end, a tenfold increase of which about 70 percent will likely be residential connections. Rising demand will likely be fueled by increasing availability and falling prices. It’s anticipated that about 600 million subscribers may be on networks that offer a Gigabit tariff as of 2020, representing the majority of connected homes in the world.
- Photo sharing: trillions and rising - In 2016, 2.5 trillion photos are expected to be shared or stored online, a 15 percent increase on the prior year. Over 90 percent of these photos will likely have been taken over a smartphone; digital SLRs, compact cameras, tablets and laptops are estimated to collectively contribute the remainder. This estimate does not include the trillions of photos that remain on devices’ memory.
Now in its 15th year, Deloitte Global’s annual TMT Predictions provides a 12-18 month outlook on key trends in the technology, media and telecommunications industry sectors worldwide. Full details about the global TMT Predictions are available here: www.deloitte.com/TMTpredictions2016
About the Deloitte Global TMT Predictions
The TMT Predictions are based on worldwide research supported by in-depth interviews and input from Deloitte member firm clients, Deloitte member firm alumni, its industry analysts, leading TMT executives, and thousands of Deloitte member firm TMT practitioners across its global network. The focus of Predictions varies from year-to-year, but one theme appears constant: the impact of TMT on behavior steadily deepens.
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