Analytics Trends 2014

(And why some may not materialize)

In 2014, eight business analytics trends will rule the day –or will they? See what you think.

Few areas of business today are changing faster than where and how analytics are being used. From big data and visualisation to predictive modelling and more, analytics represents a rapidly evolving world of technologies and tools that few have time to keep up with.

This makes it challenging to think about which trends really matter and which will prove short-lived, which are hype and which will deliver tangible, timely business value.

This year we’ve taken a fresh approach to analytics trends, focusing on developments that appear to be important while also pointing out areas of disagreement, even within our own organisation. 


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