The Connected Home has started to take off. However, what’s holding customers back? has been saved
The Connected Home has started to take off. However, what’s holding customers back?
Connected Customers : The transformation imperative for Utilities in a digital disrupted world
The Connected Series
The Internet of Things is beginning to transform the Energy and Utilities sector, with customers, employees and assets all becoming increasingly connected.
The Connected Series is a collection of reports focusing on the drivers of digital transformation and explores the different ways companies can respond today and in future.v
The transformation imperative for Utilities in a digitally disrupted world
The traditional energy company is under threat from its own customers. Connected technology, micro-generation and advances in energy storage are helping empower a customer base, which has traditionally been quick to complain but slow to take control.
Success in the longer term will depend on energy companies adapting to this new world and making themselves relevant to the customer – disrupt or be disrupted!
The Connected Home has started to take off in both consumers’ minds and their living rooms and energy companies should be well placed to take advantage of this interest, given their central role in the home. This interest, however, is yet to translate into serious market penetration.
So what’s holding customers back?
Cost is certainly a factor, but as is often the case, what’s actually more important is the consumer’s perception of value. Providers have yet to make a compelling case for consumers to invest.