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2020 commercial real estate outlook

Using digital and analytics to revolutionize tenant experience

​Challenges, opportunities, and the potential for transformation: Learn how CRE companies could prioritize tenant experience and use advanced technologies to help enhance efficiency, identify risks, and drive growth.

The real estate industry of tomorrow: Location, experience, analytics

SINCE the commercial real estate industry began, location, location, location has always been the traditional mantra. Not anymore. In our 2016 smart buildings report, we predicted the new mantra would be location, information, analytics. Now, the industry has evolved even further. As we look to 2020 and envision the next decade, the most successful commercial real estate companies could follow the mantra: location, experience, analytics.

Over the past five years, our annual outlook series has analyzed the evolving CRE industry landscape and ecosystem influences. Our 2019 outlook highlighted institutional investors’ growing preference for companies that invest in technologies to make buildings future-ready.1 We also pointed to changing talent models and a need to embrace alliances with proptechs to more rapidly address the changing nature of real estate. As we look to the milestone year of 2020, it has become urgent for CRE companies to prioritize tenants’ and end users’ needs, given the increasing influence of technology and changing customer preferences.

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